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Service Architecture and Content Provision: The Network Provider as Editor

Author

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  • Jeff MacKie-Mason
  • Scott Shenker
  • Hal Varian

Abstract

There are at least two competing visions for the future National Information Infrastructure. One model is based on the application-blind architecture of the Internet; the other is based on the application- aware architecture of cable TV systems and online services. Awareness is the extent to which the network provider observes the application or content being transported. We examine some consequences of these different network architectures for content provision. For example, we ask why some network architectures favor mass market vs. niche goods, and examine conflicts between network providers and users.

Suggested Citation

  • Jeff MacKie-Mason & Scott Shenker & Hal Varian, 1996. "Service Architecture and Content Provision: The Network Provider as Editor," Microeconomics 9601002, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpmi:9601002
    Note: Type of Document - Compressed Postscript; prepared on Unix TeX; to print on PostScript; figures: included
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    Cited by:

    1. Nagler Matthew G., 2007. "Understanding the Internet's Relevance to Media Ownership Policy: A Model of Too Many Choices," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 7(1), pages 1-28, June.
    2. Jungsuk Oh, 2007. "Profit Sharing in a Closed Content Market," Journal of Media Economics, Taylor & Francis Journals, vol. 20(1), pages 55-75.
    3. Jungsuk Oh, Christopher & Chang, Suk-Gwon, 2000. "Incentives for strategic vertical alliances in online information product markets," Information Economics and Policy, Elsevier, vol. 12(2), pages 155-180, June.
    4. Howell, Bronwyn & Obren, Mark, 2002. "Broadband Diffusion: Lags from Vintage Capital, Learning by Doing, Information Barriers and Network Effects," Working Paper Series 3896, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
    5. Torsten J. Gerpott & Bertold Heil, 1998. "Wettbewerbssituationsanalyse von Online-Diensteanbietern," Schmalenbach Journal of Business Research, Springer, vol. 50(7), pages 725-746, July.

    More about this item

    Keywords

    subliminal extant Smith economagic gmm;

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • D2 - Microeconomics - - Production and Organizations
    • D3 - Microeconomics - - Distribution
    • D4 - Microeconomics - - Market Structure, Pricing, and Design

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