Europe goes Chinese? The impact of Chinese globetrotters on European luxury shops
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References listed on IDEAS
- Zhan, Lingjing & He, Yanqun, 2012. "Understanding luxury consumption in China: Consumer perceptions of best-known brands," Journal of Business Research, Elsevier, vol. 65(10), pages 1452-1460.
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More about this item
Keywords
Retailing; International marketing; Luxury marketing;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CNA-2017-07-23 (China)
- NEP-MKT-2017-07-23 (Marketing)
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