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An international review of cultural consumption research

Author

Listed:
  • Francesco Casarin

    (Department of Management, Università Ca' Foscari Venezia)

  • Anna Moretti

    (Department of Management, Università Ca' Foscari Venezia)

Abstract

Despite the effects of the crisis, several studies show that there has been an increase in cultural production in all the most important western countries over the last twenty years. Nevertheless, the dimensions of the flows of demand are changing: the lowering of the threshold of perceived accessibility to the cultural contents on offer is resulting in new population segments using them. The modalities of cultural product consumption are also changing, and are increasingly influenced by the direct involvement of the consumer in the creative processes. On the other side, the competition to conquer consumersÕ free time has intensified because more figures are now involved, both from the cultural industry and outside. The cultural offer has multiplied and become more differentiated. But while this consumption is changing dimensions and modality, a gap is emerging in the information and knowledge of cultural consumption behaviour, mainly due to a lack of innovative official statistical measurements. The present paper wants to understand how academic literature reacted to the need for information on cultural consumption, that became widespread during 2000. Our main objective is to offer an initial overview of scientific literature of the fist decade of the twenty-first century, while trying to understand the future research trends. The analysis showed that great attention is still dedicated to the segmentation of cultural demand, but the analysis of motivations underlying cultural consumption is significantly acquiring more importance. Moreover, we identified vast research areas in which cultural consumption has only been partially studied, such as: social consumption, studies on individual businesses, methodological triangulation, and the operative implications for business management.

Suggested Citation

  • Francesco Casarin & Anna Moretti, 2011. "An international review of cultural consumption research," Working Papers 12, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
  • Handle: RePEc:vnm:wpdman:12
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    Cited by:

    1. Tepe, Markus & Vanhuysse, Pieter, 2014. "A vote at the opera? The political economy of public theaters and orchestras in the German states," European Journal of Political Economy, Elsevier, vol. 36(C), pages 254-273.
    2. Giacomo Del Chiappa & Giuseppe Melis & Marcello Atzeni, 2014. "Le emozioni come variabile di segmentazione e fattore di moderazione della soddisfazione in ambito museale," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(4), pages 19-38.
    3. Natascha Notten & Bram Lancee & Herman Werfhorst & Harry Ganzeboom, 2015. "Educational stratification in cultural participation: cognitive competence or status motivation?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(2), pages 177-203, May.
    4. Aaron Espinosa Espinosa & Luis Palma Martos & Luis Aguado Quintero, 2021. "Who Participates in Popular Feasts and Festivals? An Empirical Approach from Cultural Economics Applied to the Carnival of Barranquilla (Colombia)," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 68(si), pages 79-103, December.

    More about this item

    Keywords

    Cultural consumption; Marketing research; Segmentation; Motivations;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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