Culture-based products: integrating cultural and commercial strategies. Cases from the luxury perfumery industry
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References listed on IDEAS
- Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
- Jesper Manniche & Stefania Testa, 2010. "Knowledge Bases in Worlds of Production: The Case of the Food Industry," Industry and Innovation, Taylor & Francis Journals, vol. 17(3), pages 263-284.
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- Michele Tamma & Chiara Isadora Artico, 2015. "Co-production practices between museums and culture-based companies," Working Papers 10, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
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More about this item
Keywords
Integrated commercial and cultural strategies; Culture-based products; Cultural activities; Retail; Luxury Perfumery Industry;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CSE-2015-09-26 (Economics of Strategic Management)
- NEP-CUL-2015-09-26 (Cultural Economics)
- NEP-MKT-2015-09-18 (Marketing)
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