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Culture-based products: integrating cultural and commercial strategies. Cases from the luxury perfumery industry

Author

Listed:
  • Chiara Isadora Artico

    (Dept. of Management, Università Ca' Foscari Venice)

  • Michele Tamma

    (Dept. of Management, Università Ca' Foscari Venice)

Abstract

Today it is customary to speak of the collaborative potential of culture and business to achieve benefits in both cultural and business life. Making sense of the involvement of firms in culture, however, requires a better understanding of the link between cultural practices and projects and the development of business models.The aim of this paper is to focus on those companies that put culture at the core of their offering, with particular reference to those that can be defined as culture-based products. For these kinds of products, the creation, preservation, enhancement and transmission of a specific culture play a vital role of embedding a particular aesthetic and symbolic content in the cultural and consumption experience they offer. In order to explore the integration of cultural and commercial strategies that culture-based products seem to drive, we propose a framework of analysis, followed by an early comparative study through the investigation of a set of brands competing in the same field.

Suggested Citation

  • Chiara Isadora Artico & Michele Tamma, 2015. "Culture-based products: integrating cultural and commercial strategies. Cases from the luxury perfumery industry," Working Papers 7, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    • Handle: RePEc:vnm:wpdman:108
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    References listed on IDEAS

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    1. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    2. Jesper Manniche & Stefania Testa, 2010. "Knowledge Bases in Worlds of Production: The Case of the Food Industry," Industry and Innovation, Taylor & Francis Journals, vol. 17(3), pages 263-284.
    3. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
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    Cited by:

    1. Michele Tamma & Chiara Isadora Artico, 2015. "Co-production practices between museums and culture-based companies," Working Papers 10, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.

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    More about this item

    Keywords

    Integrated commercial and cultural strategies; Culture-based products; Cultural activities; Retail; Luxury Perfumery Industry;
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