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Consumers Win-back as Exclusionary Conduct. Some Insights for Antitrust Law

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  • Antonio Nicita

Abstract

Incumbents' winback actions recently received a growing antitrust scrutiny in network industries. These actions refer to incumbents’ strategies aimed at regaining, through targeted marketing and selective discounts, former customers who switched to a new entrant. We analyze the impact of winback actions on competition and discuss pros and cons of a temporarily ban on incumbent's side, through the so-called 'winback rules'.

Suggested Citation

  • Antonio Nicita, 2009. "Consumers Win-back as Exclusionary Conduct. Some Insights for Antitrust Law," Department of Economics University of Siena 565, Department of Economics, University of Siena.
    • Handle: RePEc:usi:wpaper:565
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    References listed on IDEAS

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    More about this item

    Keywords

    Entry Deterrence; Exit Inducement; Exclusionary Strategies; Winback; Blockaded Expansion; Holed Bucket Effect;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
    • L43 - Industrial Organization - - Antitrust Issues and Policies - - - Legal Monopolies and Regulation or Deregulation

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