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Antecedents of effective decision making: a cognitive approach

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  • van Riel, A.C.R.

    (Marketing & Supply Chain Management)

  • Ouwersloot, J.

    (Marketing & Supply Chain Management)

  • Lemmink, J.G.A.M.

    (Marketing & Supply Chain Management)

Abstract

The effectiviness of decision-making has been associated with how well managers adapt their cognitive style to task requirements. In this paper, theories regarding decision-making under uncertainty, and the use of judgment and intuition are reviewed and integrated. The Cognitive Continuum Theory (CCT), positing a one-dimensional continuum of cognitive styles anchored by intuition and analysis, is extended: Four fundamental decision styles are identified and evaluated for their relative effectiveness under various task conditions. Propositions are developed with respect to the relationships between decision task characteristics and the likelihood of using two cognitive systems, with respect to potential moderators of decision-making effectiveness. The propositions are integrated into a comprehensive theoretical model. The major contributions of the study are a conceptual clarification of the distinctions between intuition, heuristics and bounded rationality, and the assessment of the scope of various cognitive styles as well as the identification of moderators of their effectiveness. Research implications and some suggestions for managerial practice are also provided.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • van Riel, A.C.R. & Ouwersloot, J. & Lemmink, J.G.A.M., 2003. "Antecedents of effective decision making: a cognitive approach," Research Memorandum 026, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    • Handle: RePEc:unm:umamet:2003026
    DOI: 10.26481/umamet.2003026
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    References listed on IDEAS

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    Cited by:

    1. Rupali Misra & Sumita Srivastava & D. K. Banwet, 2019. "Are type B investors efficacious? Exploring role of personality in ambidextrous investment decision-making," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(1), pages 27-34, March.
    2. Navarro, Noemi, 2007. "Fair allocation in networks with externalities," Games and Economic Behavior, Elsevier, vol. 58(2), pages 354-364, February.
    3. Matthew O. Jackson, 2003. "A Survey of Models of Network Formation: Stability and Efficiency," Game Theory and Information 0303011, University Library of Munich, Germany.
    4. Ozlem Ozkok & Simon J. Bell & Jagdip Singh & Kwanghui Lim, 2019. "Frontline knowledge networks in open collaboration models for service innovations," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 268-288, December.
    5. Misra, Rupali & Srivastava, Sumita & Banwet, D.K., 2019. "Do religious and conscious investors make better economic decisions? Evidence from India," Journal of Behavioral and Experimental Finance, Elsevier, vol. 22(C), pages 64-74.

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