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Gender diversity in academic publishing—comment on Galak and Kahn (2021)

Author

Listed:
  • Wiebke I. Y. Keller

    (University of Tübingen)

  • Franziska Müller

    (University of Tübingen)

  • Malik Stromberg

    (University of Tübingen)

  • Dominik Papies

    (University of Tübingen)

Abstract

Galak and Kahn (Marketing Letters, 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by assessing the extent to which a gender gap is detectable in academic journal publications in marketing. To this end, we collect a data set which covers all publications of a broad range of peer-reviewed academic journals in business, including marketing, across two decades. We then develop an algorithm that allows us to determine the authors’ gender. We use these data to study a potential gender gap in academic marketing journals. Results indicate that a gender gap in academic publishing in marketing is present and substantial, although it has been declining over time. At the same time, it continues to be particularly visible in the most prestigious journals. While marketing is still far from being a role model, the gender gap is smaller in marketing compared to other fields in business. Our analysis complements the findings by Galak and Kahn (Marketing Letters, 2021) by showing that female scholars do not only experience an unfavorable organizational climate, but they are also underrepresented in academic marketing journals.

Suggested Citation

  • Wiebke I. Y. Keller & Franziska Müller & Malik Stromberg & Dominik Papies, 2021. "Gender diversity in academic publishing—comment on Galak and Kahn (2021)," Marketing Letters, Springer, vol. 32(3), pages 325-336, September.
    • Handle: RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09579-3
    DOI: 10.1007/s11002-021-09579-3
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    References listed on IDEAS

    as
    1. Vincent Larivière & Chaoqun Ni & Yves Gingras & Blaise Cronin & Cassidy R. Sugimoto, 2013. "Bibliometrics: Global gender disparities in science," Nature, Nature, vol. 504(7479), pages 211-213, December.
    2. Jeff Galak & Barbara E. Kahn, 2021. "2019 Academic Marketing Climate Survey: motivation, results, and recommendations," Marketing Letters, Springer, vol. 32(3), pages 275-297, September.
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    Cited by:

    1. Jeff Galak & Barbara E. Kahn, 2021. "2019 Academic Marketing Climate Survey: response to commentaries," Marketing Letters, Springer, vol. 32(3), pages 349-350, September.
    2. Aparna A. Labroo & Natalie Mizik & Russell S. Winer, 2021. "Introduction to special issue on gender and ethnicity in the marketing professoriate," Marketing Letters, Springer, vol. 32(3), pages 273-274, September.

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    Keywords

    Gender gap; Academic publishing;

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