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Beyond Promotion-Based Store Switching : Antecedents and Consequences of Systematic Multiple-Store Shopping

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  • Gijsbrechts, E.

    (Tilburg University, School of Economics and Management)

  • Campo, K.
  • Nisol, P.

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  • Gijsbrechts, E. & Campo, K. & Nisol, P., 2005. "Beyond Promotion-Based Store Switching : Antecedents and Consequences of Systematic Multiple-Store Shopping," Other publications TiSEM 09bb6849-8d4f-4225-ab01-3, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:09bb6849-8d4f-4225-ab01-36925adbc013
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    File URL: https://pure.uvt.nl/ws/portalfiles/portal/774611/76.pdf
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    References listed on IDEAS

    as
    1. Shuba Srinivasan & Koen Pauwels & Dominique M. Hanssens & Marnik G. Dekimpe, 2004. "Do Promotions Benefit Manufacturers, Retailers, or Both?," Management Science, INFORMS, vol. 50(5), pages 617-629, May.
    2. Paul R. Messinger & Chakravarthi Narasimhan, 1997. "A Model of Retail Formats Based on Consumers' Economizing on Shopping Time," Marketing Science, INFORMS, vol. 16(1), pages 1-23.
    3. Rajiv Lal & Ram Rao, 1997. "Supermarket Competition: The Case of Every Day Low Pricing," Marketing Science, INFORMS, vol. 16(1), pages 60-80.
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