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Exploring the Nature of the Cyberpsychology Concepts that Apply to COVID-19 Misinformation and Barriers to Health Literacy

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  • Darrell Norman Burrell

    (University of Maryland School of Pharmacy, Baltimore MD, USA; Marymount University, Arlington, VA, USA)

Abstract

This study examines the critical role of cyberpsychology in mitigating the spread of COVID-19 and vaccine misinformation on social media which is an urgent global health concern with profound public health implications. Despite being a major conduit for misinformation, social media holds the potential to be part of an integrated solution. Traditional countermeasures, such as content moderation and fact-checking, have struggled to address the cognitive biases and emotional factors fueling misinformation’s rapid spread. This research delves into the psychological mechanisms by which individuals process, trust, and share health information in digital spaces by leveraging cyberpsychology, a field that merges psychology, sociology, and computer science insights. This study sheds light on the cognitive, emotional, and social drivers of misinformation. This analysis advances practical, cyberpsychology-based recommendations, developed with contributions from leading experts, to inform future public health strategies. These strategies are not only adaptable but also effective in the increasingly complex digital information landscape, emphasizing the need for such approaches.

Suggested Citation

  • Darrell Norman Burrell, 2024. "Exploring the Nature of the Cyberpsychology Concepts that Apply to COVID-19 Misinformation and Barriers to Health Literacy," RAIS Conference Proceedings 2022-2024 0454, Research Association for Interdisciplinary Studies.
  • Handle: RePEc:smo:raiswp:0454
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    References listed on IDEAS

    as
    1. Salman Bin Naeem & Maged N. Kamel Boulos, 2021. "COVID-19 Misinformation Online and Health Literacy: A Brief Overview," IJERPH, MDPI, vol. 18(15), pages 1-12, July.
    2. Marie Louise Radanielina Hita & Yany Grégoire & Bruno Lussier & Simon Boissonneault & Christian Vandenberghe & Sylvain Sénécal, 2023. "An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 132-152, January.
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    More about this item

    Keywords

    COVID-19 misinformation; Cyberpsychology; Media Psychology; Social Media; Health Misinformation; Digital Health Literacy; Public Health; Health Education; Vaccine hesitancy;
    All these keywords.

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