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The Impacts of Worldmindedness and Nationalism on Students? Attitude and Purchase Intention towards Portable Consumer Electronics: A Cross-National Study

Author

Listed:
  • Teo Poh Chuin

    (Tunku Abdul Rahman university College)

  • Mohamad Osman

    (Multimedia University)

Abstract

This study examines the influences of worldmindedness and nationalism on Malaysian and Korean students? attitude and purchase intention, in which their attitude and purchase intention towards various country of origin and brands match on portable consumer electronics. Data collection activities, in which self-administered survey, were done in Republic of Korea (ROK) and Malaysia. The research findings showed that both worldmindedness and nationalism possessed significant influences on students? attitude and purchase intention according to various brands and origin country matches. Interestingly, attitude influenced purchase intention significant positively. Implications to both policy makers and market practitioners are discussed. Lastly, limitations of study and recommendations for future researchers are presented.

Suggested Citation

  • Teo Poh Chuin & Mohamad Osman, 2017. "The Impacts of Worldmindedness and Nationalism on Students? Attitude and Purchase Intention towards Portable Consumer Electronics: A Cross-National Study," Proceedings of Business and Management Conferences 5607145, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:ibmpro:5607145
    as

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    References listed on IDEAS

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    More about this item

    Keywords

    Worldmindedness; Nationalism; Attitude; Purchase Intention; Malaysia; South Korea;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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