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Israeli Products in the Eyes of Palestinians

Author

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  • islam hassouneh

    (Palestine Polytechnic University (PPU))

Abstract

The effects of consumer ethnocentrism, animosity and product judgments on Palestinian consumer intention to purchase Israeli products was analyzed. To do so, a questionnaire was built, tested and distributed to a sample of 1550 Palestinian consumers in three main cities. Factor as well as multiple regression techniques were then applied. Results indicate that both ethnocentrism and animosity are positively related to consumer reluctance to buy Israeli goods. Findings also suggest that product judgment negatively impacts the reluctance of Palestinian consumers to purchase Israeli products. Furthermore, results show that education is the only personal characteristics variable that affects Palestinian purchase intention.

Suggested Citation

  • islam hassouneh, 2016. "Israeli Products in the Eyes of Palestinians," Proceedings of Business and Management Conferences 4406895, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:ibmpro:4406895
    as

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    File URL: https://iises.net/proceedings/4th-business-management-conference-istanbul/table-of-content/detail?cid=44&iid=007&rid=6895
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    References listed on IDEAS

    as
    1. Charles A Funk & Jonathan D Arthurs & Len J Treviño & Jeff Joireman, 2010. "Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(4), pages 639-651, May.
    2. Bas Verplanken & Ayana Sato, 2011. "The Psychology of Impulse Buying: An Integrative Self-Regulation Approach," Journal of Consumer Policy, Springer, vol. 34(2), pages 197-210, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Animosity; ethnocentrism; Israeli-Palestinian conflict;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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