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Exploring The Accommodation Types Difference By Age Groups

Author

Listed:
  • Noppamash Suvachart

    (Khon Kaen University)

Abstract

This paper aimed to identify accommodation type that best fits for each customers? segment. The study aimed determine how difference between customers groups when choosing types of accommodation, based on a questionnaire survey and descriptive statistical analyses of ANOVA (age groups). Results obtained may serve as a useful reference for the owners of accommodation. The output of the ANOVA analysis for type of accommodation had a statistically significant difference between type means. Therefore, there is a statistically significant difference in the all types of accommodation except hotel between age groups which they had attended. Based on these results, marketing implications were suggestion and discussed.

Suggested Citation

  • Noppamash Suvachart, 2017. "Exploring The Accommodation Types Difference By Age Groups," Proceedings of International Academic Conferences 5007211, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:5007211
    as

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    File URL: https://iises.net/proceedings/30th-international-academic-conference-venice/table-of-content/detail?cid=50&iid=028&rid=7211
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    References listed on IDEAS

    as
    1. Duan, Wenjing & Gu, Bin & Whinston, Andrew B., 2008. "The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry," Journal of Retailing, Elsevier, vol. 84(2), pages 233-242.
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    More about this item

    Keywords

    market segment; difference; accommodation; customer; marketing;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • A10 - General Economics and Teaching - - General Economics - - - General

    Statistics

    Access and download statistics

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