Does Satisfaction Matter More if a Multichannel Customer Is also a Multicompany Customer?
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- Ryu, Do-Hyeon & Lim, Chiehyeon & Kim, Kwang-Jae, 2020. "Development of a service blueprint for the online-to-offline integration in service," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
- Frasquet, Marta & Ieva, Marco & Ziliani, Cristina, 2019. "Understanding complaint channel usage in multichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 94-103.
- Marios Sotiriadis, 2017. "Experiential dimensions and their influence on behavioral intentions within the context of nature-based tourism," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(1), pages 35-50, May.
- Manuel Rey-Moreno & Cayetano Medina-Molina & Ramón Barrera-Barrera, 2018. "Multichannel strategies in public services: levels of satisfaction and citizens’ preferences," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(1), pages 9-24, March.
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Keywords
Multichannel; Multicompany; Customer Satisfaction; Share of Wallet; Financial Services;All these keywords.
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