IDEAS home Printed from https://ideas.repec.org/p/rom/confkm/13.html
   My bibliography  Save this paper

Competition Between Knowledge Management (Km) And Marketing

Author

Listed:
  • Iulian DEDIU BUCUR

    (Academy of Economic Studies, Bucharest, Romania)

  • Laudoniu Cristina BURGHELEA

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

Knowledge management has become, in recent years, a starting point for those that deal with business strategies, providing the opportunity to achieve competitive advantage and a great long-term increase of the organizational efficiency. The formation of a knowledge strategy appropriate to the economic realities enables organizations, whatever their nature, not only to survive but also in their future development. On a practical level it can be said that knowledge management works like an organization inside the other organizations. The competitiveness of implementation of the knowledge management and marketing strategy is currently, and in the future, one of the viable ways by which the maximum efficiency can mobilize resources in order to meet the full needs of individuals, communities and of the whole society. This approach may be a modern solution of knowledge and prevention of economic risk under its various forms, but also a performance guarantee in an activity. The purpose of this approach is to present a number of characteristics in a synthetic manner of knowledge management, bringing attention to the concept of adaptive management and the influences and intersections that are found in relation to the marketing process in the organizational environment.

Suggested Citation

  • Iulian DEDIU BUCUR & Laudoniu Cristina BURGHELEA, 2009. "Competition Between Knowledge Management (Km) And Marketing," Proceedings of the 4th International Conference on Knowledge Management: Projects, Systems and Technologies,Bucharest, November 6-7 2009 13, Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies and National Defence University "Carol I", DEPARTMENT FOR MANAGEMENT OF THE DEFENCE RESOURCES AND EDUCATION.
    • Handle: RePEc:rom:confkm:13
    as

    Download full text from publisher

    File URL: https://ccasp.ase.ro/KM2009/13.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Georg Von Krogh & Johan Roos & Ken Slocum, 1994. "An essay on corporate epistemology," Strategic Management Journal, Wiley Blackwell, vol. 15(S2), pages 53-71, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marius PIŢURLEA & Alina Georgiana IANCU & Dorin IANCU, 2013. "Romanian organizations to the new challenges of the knowledge society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 197-212, October.
    2. Zhong, Weiguo & Peng, Jisheng & Liu, Chunlin, 2013. "Internationalization performance of Chinese multinational companies in the developed markets," Journal of Business Research, Elsevier, vol. 66(12), pages 2479-2484.
    3. Alaimo, Cristina & Kallinikos, Jannis, 2022. "Organizations decentered: data objects, technology and knowledge," LSE Research Online Documents on Economics 112470, London School of Economics and Political Science, LSE Library.
    4. Norman, Patricia M., 2004. "Knowledge acquisition, knowledge loss, and satisfaction in high technology alliances," Journal of Business Research, Elsevier, vol. 57(6), pages 610-619, June.
    5. Kent D. Miller & Shu-Jou Lin, 2010. "Different Truths in Different Worlds," Organization Science, INFORMS, vol. 21(1), pages 97-114, February.
    6. Noé Chávez Hernández & Guillermo Torres Sanabria, 2012. "La organización inteligente en un ambiente de aprendizaje: una exploración de sus aspectos generales," Revista Ad-Minister, Universidad EAFIT, October.
    7. Matzler, Kurt & Renzl, Birgit & Müller, Julia & Herting, Stephan & Mooradian, Todd A., 2008. "Personality traits and knowledge sharing," Journal of Economic Psychology, Elsevier, vol. 29(3), pages 301-313, June.
    8. Cepeda, Gabriel & Vera, Dusya, 2007. "Dynamic capabilities and operational capabilities: A knowledge management perspective," Journal of Business Research, Elsevier, vol. 60(5), pages 426-437, May.
    9. Achleitner, Ann-Kristin & Fingerle, Christian H., 2004. "What you get is what you need? The role of venture capitalists in managing growth of new ventures," CEFS Working Paper Series 2004-05, Technische Universität München (TUM), Center for Entrepreneurial and Financial Studies (CEFS).
    10. Zhang, Zaisheng & Song, Fang & Song, Zongbin, 2020. "Promoting knowledge sharing in the workplace: Punishment v. reward," Chaos, Solitons & Fractals, Elsevier, vol. 131(C).
    11. Doron Faran, 2009. "The Theory of the Business, Falsification and Avoiding Managerial Unawareness," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 5, pages 89-101.
    12. Park, Chansoo & Vertinsky, Ilan, 2016. "Reverse and conventional knowledge transfers in international joint ventures," Journal of Business Research, Elsevier, vol. 69(8), pages 2821-2829.
    13. Hatani, Faith, 2009. "The logic of spillover interception: The impact of global supply chains in China," Journal of World Business, Elsevier, vol. 44(2), pages 158-166, April.
    14. Palmié, Maximilian & Parida, Vinit & Mader, Anna & Wincent, Joakim, 2023. "Clarifying the scaling concept: A review, definition, and measure of scaling performance and an elaborate agenda for future research," Journal of Business Research, Elsevier, vol. 158(C).
    15. repec:cmj:journl:y:2013:i:29:piturlea is not listed on IDEAS
    16. Manasi Shukla, 2015. "An Introduction to Knowledge Utilization Capability and its Autopoietic Epistemological Domain," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 6(4), pages 1001-1012, December.
    17. Stoian, Maria-Cristina & Tardios, Janja Annabel & Samdanis, Marios, 2024. "The knowledge-based view in international business: A systematic review of the literature and future research directions," International Business Review, Elsevier, vol. 33(2).
    18. van der Voort, Haiko & van Bulderen, Sabine & Cunningham, Scott & Janssen, Marijn, 2021. "Data science as knowledge creation a framework for synergies between data analysts and domain professionals," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    19. Simge Tuna & Stefano Brusoni & Anja Schulze, 2019. "Architectural knowledge generation: evidence from a field study," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 28(5), pages 977-1009.
    20. Michalisin, Michael D., 2001. "Validity of annual report assertions about innovativeness: an empirical investigation," Journal of Business Research, Elsevier, vol. 53(3), pages 151-161, September.
    21. Sandra Charreire-Petit & Isabelle Huault, 2008. "From practice-based knowledge to the practice of research : Revisiting constructivist research works on Knowledge," Post-Print halshs-00150763, HAL.

    More about this item

    Keywords

    knowledge management; adaptive management; information; marketing implementation; dissemination; collaborative education; organizational environment;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:confkm:13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mogos Radu (email available below). General contact details of provider: https://edirc.repec.org/data/feasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.