Business Model Canvas as a basis for competitive advantage of enterprise structures in agroindustrial sphere (english version)

Presented article aims to study the specifics of using a relatively new management concepts (business-model canvas) in the management of competitiveness and the formation of competitive advantages of enterprise structures of agroindustrial sphere. Agribusiness, on the one hand, is a significant and important sectors of any national economy, but on the other hand, the risks of agribusiness also significantly high, which prevents many entrepreneurial structures to be competitive. According to the authors of the present article, business structures agroindustrial sphere can provide competitive advantages by building and regular updates (business-model canvas). During the presentation of this work were obtained the following conclusions: a) Business organizations agroindustrial sphere are the most vulnerable in terms of preserving the competitiveness and capacity for sustainable development, since the activities of such structures is determined by a large set of internal and external environmental factors; b) Management concept (business-model canvas) is designed to control the strategically sustainable and competitive development of enterprise structures in a turbulent and difficult to predict changes in the market environment; c) The use of the concept of management (business-model canvas) has its specific application in the formation of competitive advantages of enterprise structures of the agricultural sector, which is due to the peculiarities of the organization of supply cycle.