Sales impact of servicescape’s emotional and rational stimuli: a survey study
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- Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's emotional and rational stimuli: a survey study," MPRA Paper 85043, University Library of Munich, Germany.
- Andrea Morone & Francesco Nemore & Dario, Antonio Schirone, 2018. "Sales impact of servicescape’s emotional and rational stimuli: a survey study," EERI Research Paper Series EERI RP 2018/02, Economics and Econometrics Research Institute (EERI), Brussels.
References listed on IDEAS
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More about this item
Keywords
Servicescape; sensorial stimuli; functionality; loyalty; restaurant.;All these keywords.
JEL classification:
- C9 - Mathematical and Quantitative Methods - - Design of Experiments
- D2 - Microeconomics - - Production and Organizations
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CBE-2018-04-16 (Cognitive and Behavioural Economics)
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