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Exploratory Analysis of Marketing Data: Trees vs. Regression

Author

Listed:
  • Armstrong, J. Scott
  • Andress, James G.

Abstract

This article compares the predictive ability of models developed by two different statistical methods, tree analysis and regression analysis. Each was used in an exploratory study to develop a model to make predictions for a specific marketing situation.

Suggested Citation

  • Armstrong, J. Scott & Andress, James G., 1970. "Exploratory Analysis of Marketing Data: Trees vs. Regression," MPRA Paper 81668, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:81668
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    File URL: https://mpra.ub.uni-muenchen.de/81668/1/MPRA_paper_81668.pdf
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    Citations

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    Cited by:

    1. Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2015. "Golden rule of forecasting: Be conservative," Journal of Business Research, Elsevier, vol. 68(8), pages 1717-1731.
    2. J. S. Armstrong & R. Brodie & S. McIntyre, 2005. "Forecasting Methods for Marketing:* Review of Empirical Research," General Economics and Teaching 0502023, University Library of Munich, Germany.
    3. Bredewout, J.W. & van den Meijdenberg, C.J.N. & Beenakker, J.J.M., 1976. "Glory undulations in the total cross section for scattering of heavy rare gas atoms," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 85(1), pages 28-50.
    4. Van Den Biesen, J.J.H. & Van Den Meijdenberg, C.J.N., 1980. "An analysis of available absolute total cross section data for noble gas systems," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 100(3), pages 632-640.
    5. David Montgomery & JS Armstrong, 2005. "Brand Trial After a Credibility Change," General Economics and Teaching 0502047, University Library of Munich, Germany.

    More about this item

    Keywords

    Marketing; statistical methods; tree analysis; regression analysis;
    All these keywords.

    JEL classification:

    • C4 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics
    • C49 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Other

    Statistics

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