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Event dan festival di Cirebon: Review bauran pemasaran syari’ah
[Event and festival in Cirebon: Review of shariah marketing mix]

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  • Jaelani, Aan

Abstract

This paper reviewed the event and tourism festival held in Cirebon the last few years very heavily promoted. Cirebon as the gate of secret and as a metropolitan city has many tourist attractions and facilities adequate infrastructure as one of the tourist traffic in Indonesia. With the review of documents and trend analysis, marketing mix approach of the shariah in the promotion of events and festivals in Cirebon, both in the field of religious and traditions, art and culture, culinary, natural beauty, and the local economy offers a new concept in marketing tourism products which emphasize aspects locality and uniqueness noticed preservation, and also the principles of sharia ensure their halal products and values of business ethics in marketing.

Suggested Citation

  • Jaelani, Aan, 2017. "Event dan festival di Cirebon: Review bauran pemasaran syari’ah [Event and festival in Cirebon: Review of shariah marketing mix]," MPRA Paper 77862, University Library of Munich, Germany, revised 17 Mar 2017.
    • Handle: RePEc:pra:mprapa:77862
    as

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    References listed on IDEAS

    as
    1. Aan JAELANI, 2016. "Religious Heritage Tourism and Creative Economy in Cirebon: The Diversity of Religious, Cultures and Culinary," Journal of Social and Administrative Sciences, KSP Journals, vol. 3(1), pages 63-76, March.
    2. Davies, Terry & Cahill, Sarah, 2000. "Environmental Implications of the Tourism Industry," Discussion Papers 10824, Resources for the Future.
    3. Blake, Adam & Arbache, Jorge Saba & Sinclair, Thea & Teles, Vladimir Kuhl, 2010. "Tourism and poverty relief," Textos para discussão 237, FGV EESP - Escola de Economia de São Paulo, Fundação Getulio Vargas (Brazil).
    4. Aan JAELANI, 2016. "Cirebon as the Silk Road: A New Approach of Heritage Tourisme and Creative Economy," Journal of Economics and Political Economy, KSP Journals, vol. 3(2), pages 264-283, June.
    5. Aan Jaelani, 2017. "Halal Tourism Industry in Indonesia: Potential and Prospects," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 25-34.
    6. Aan JAELANI, 2016. "Islamic Tourism Development in Cirebon: The Study Heritage Tourism in Islamic Economic Perspective," Journal of Economics Bibliography, KSP Journals, vol. 3(2), pages 215-235, June.
    7. Abul Hassan & Abdelkader Chachi & Salma Abdul Latiff, 2008. "Islamic Marketing Ethics and Its Impact on Customer Satisfaction in the Islamic Banking Industry القيم الإسلامية للتسويق وأثرها في كسب رضا العميل في صناعة الصيرفة الإسلامية," Journal of King Abdulaziz University: Islamic Economics, King Abdulaziz University, Islamic Economics Institute., vol. 21(1), pages 27-46, January.
    8. Logar, Ivana, 2010. "Sustainable tourism management in Crikvenica, Croatia: An assessment of policy instruments," Tourism Management, Elsevier, vol. 31(1), pages 125-135.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    event; festival; halal tourism; shariah marketing mix;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • Z19 - Other Special Topics - - Cultural Economics - - - Other

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