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Analyzing the Factors for Creating Competition among Products

Author

Listed:
  • Alvi, Mohsin
  • Mirza, Mohammad Haris
  • Khan, M. Mubashir Q.
  • Aqeel, Beenish
  • Ikram, Midra

Abstract

There are so many reasons of competition among products; the purpose of this study was to find different factors on which competition was dependent. Hypotheses were generated to find the impact of factors on competition. A cross-sectional design research study was conducts through a survey form where a total of 260 respondents participated. Result was derived with the help of statistical tool i.e. one sample T-test and mean value was assigned 4. The end result concluded that competition is dependent on all the factors (availability of goods, delivery on time, discounted pricing by suppliers, cost of products, quality of products, promotional activities and number of variations) except one factor (product support services). This study to some extend gave a view that product services created no difference for customers to buy but other factors related to cost and quality mattered.

Suggested Citation

  • Alvi, Mohsin & Mirza, Mohammad Haris & Khan, M. Mubashir Q. & Aqeel, Beenish & Ikram, Midra, 2016. "Analyzing the Factors for Creating Competition among Products," MPRA Paper 71894, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:71894
    as

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    References listed on IDEAS

    as
    1. Mohsin Hassan Alvi, 2015. "The Impact of Packet Size on FMCG Products of Pakistan: Wholesaler & Retailer Perspective," International Journal of Empirical Finance, Research Academy of Social Sciences, vol. 4(3), pages 165-169.
    2. Tamer Boyaci & Saibal Ray, 2003. "Product Differentiation and Capacity Cost Interaction in Time and Price Sensitive Markets," Manufacturing & Service Operations Management, INFORMS, vol. 5(1), pages 18-36, May.
    3. Jagmohan S. Raju, 1992. "The Effect of Price Promotions on Variability in Product Category Sales," Marketing Science, INFORMS, vol. 11(3), pages 207-220.
    4. Alvi, Mohsin, 2012. "The impact of packet size on inventory turnover of fmcg products in Pakistan [wholesaler & retailer perspective]," MPRA Paper 39065, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Competition; Products; Customer; One Sample T-test;
    All these keywords.

    JEL classification:

    • C1 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General
    • D1 - Microeconomics - - Household Behavior
    • D2 - Microeconomics - - Production and Organizations
    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development

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