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The Perception of People Regarding Selection of Petrol Pump in Karachi

Author

Listed:
  • Alvi, Mohsin
  • Ikram, Midra
  • Mirza, Mohammad Haris
  • Khan, M. Mubashir Q.

Abstract

The objective of the study is to get an idea about people’s perception on the choice of petrol pumps in Karachi. To accomplish the purpose, it was hypothesized that (1) Location has a significant impact on the choice of Petrol Service Stations (2) Quality has a significant impact on the choice of Petrol Service Stations (3) Rewards has a significant impact on the choice of Petrol Service Stations. A sample of 200 respondents was randomly selected who filled a self reporting questionnaire. One sample t-test was applied on gathered data to assess the observations. It was revealed that neither quality nor location and reward have an influence on the consumer choice over selection of petrol pump.

Suggested Citation

  • Alvi, Mohsin & Ikram, Midra & Mirza, Mohammad Haris & Khan, M. Mubashir Q., 2016. "The Perception of People Regarding Selection of Petrol Pump in Karachi," MPRA Paper 71897, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:71897
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    References listed on IDEAS

    as
    1. Mohsin Hassan Alvi, 2015. "The Impact of Packet Size on FMCG Products of Pakistan: Wholesaler & Retailer Perspective," International Journal of Empirical Finance, Research Academy of Social Sciences, vol. 4(3), pages 165-169.
    2. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    3. Alvi, Mohsin, 2012. "The impact of packet size on inventory turnover of fmcg products in Pakistan [wholesaler & retailer perspective]," MPRA Paper 39065, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Consumer Choice; fuel refilling station; Karachi; One Sample T-test;
    All these keywords.

    JEL classification:

    • D2 - Microeconomics - - Production and Organizations
    • D3 - Microeconomics - - Distribution
    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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