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Impact of E-Commerce on Organization Performance; Evidence from Banking Sector of Pakistan

Author

Listed:
  • Azeem, Muhammad Mehtab
  • Ozari, Assit.Prof. Dr.Cidgem
  • Marsap, Prof.Dr.Akin
  • Arhab, Prof. Dr.Said
  • Jilani, Abdul Haseeb

Abstract

In the recent years, E-banking is one of the most important revolutions in the banking sector of Pakistan. This study measures the impact of e commerce (B2B, B2C, C2C) on organization performance (Business operation, Job performance, Customer satisfaction).The sample of this research is collected from the banking sector of Pakistan from the period of 6 to 8 months by using 50 samples filling online from the period 2012 to 2013. Results show that there is positive relationship between e-commerce and organization performance and by implementing e commerce; organizations improve its performance in terms of business operations, job performance and customer satisfaction. Major research has been withdrawn from MBA thesis subject Impact of foreign banks on domestic banks businesses.

Suggested Citation

  • Azeem, Muhammad Mehtab & Ozari, Assit.Prof. Dr.Cidgem & Marsap, Prof.Dr.Akin & Arhab, Prof. Dr.Said & Jilani, Abdul Haseeb, 2015. "Impact of E-Commerce on Organization Performance; Evidence from Banking Sector of Pakistan," MPRA Paper 67212, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:67212
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    References listed on IDEAS

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    1. Kevin Zhu & Kenneth L. Kraemer, 2005. "Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry," Information Systems Research, INFORMS, vol. 16(1), pages 61-84, March.
    2. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
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    Cited by:

    1. Oleg Andreev & Cong Phan The & Dmitry Gura & Lesya Bozhko, 2022. "The relationship between online retailing and the regional economy," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(4), pages 691-711, December.
    2. Duguleană, Constantin & Duguleană, Liliana & Deszke, Klára-Dalma, 2024. "Financial performance and capital structure – an econometric approach for Romanian e-commerce companies during the COVID-19 pandemic," Economic Analysis and Policy, Elsevier, vol. 83(C), pages 786-812.

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    More about this item

    Keywords

    Electronic commerce; organization performance; business to business; business to customer; customer to customer.;
    All these keywords.

    JEL classification:

    • E5 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit

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