Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing
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References listed on IDEAS
- Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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More about this item
Keywords
Social media marketing; Indian online markets; online marketing; social marketing; viral marketing; Linkedin marketing; Facebook marketing; YouTube as marketing tool.;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
- O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
- O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CUL-2015-09-11 (Cultural Economics)
- NEP-MKT-2015-09-11 (Marketing)
- NEP-SEA-2015-09-11 (South East Asia)
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