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Podnikový dizajn vo verejnej správe na príklade švajčiarskeho kantónu Luzern
[Corporate design in the public government on the example of the Swiss canton Lucerne]

Author

Listed:
  • Misun, Juraj
  • Hudakova, Ivana

Abstract

Corporate Design is the most visible Instrument of the Corporate Identity. Besides it Corporate Identity affects the Corporate Image also with the Corporate Communication and with the Corporate Behavior. Despite of its Name, delimit it to Usage in the Commerce Sphere, the Corporate Design is used in advanced Countries also by the Government Institutions, and also by the third Sector. A good Example is the Swiss Canton Lucerne.

Suggested Citation

  • Misun, Juraj & Hudakova, Ivana, 2011. "Podnikový dizajn vo verejnej správe na príklade švajčiarskeho kantónu Luzern [Corporate design in the public government on the example of the Swiss canton Lucerne]," MPRA Paper 54278, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:54278
    as

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    References listed on IDEAS

    as
    1. John W. Pracejus & G. Douglas Olsen & Thomas C. O'Guinn, 2006. "How Nothing Became Something: White Space, Rhetoric, History, and Meaning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(1), pages 82-90, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Corporate Design; Corporate Identity; Stylebook; Canton Lucerne; Public Government.;
    All these keywords.

    JEL classification:

    • Z00 - Other Special Topics - - General - - - General

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