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Czy handel elektroniczny wydłuża czas życia produktu?
[Can e-commerce extend the product life cycle?]

Author

Listed:
  • Grzegorz, Chodak
  • Katarzyna, Kudryńska

Abstract

In the first part of article the theory of product lifecycle were presented. Then the main features of e-commerce which have the influence on lengthening the product lifecycle were analysed. In the next part of article the results of undertaken research about relationship between the age of products and their accessibility in internet and brick and mortal shops were shown. The last part of article presents the conclusions.

Suggested Citation

  • Grzegorz, Chodak & Katarzyna, Kudryńska, 2012. "Czy handel elektroniczny wydłuża czas życia produktu? [Can e-commerce extend the product life cycle?]," MPRA Paper 50485, University Library of Munich, Germany, revised Mar 2012.
    • Handle: RePEc:pra:mprapa:50485
    as

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    File URL: https://mpra.ub.uni-muenchen.de/50485/1/MPRA_paper_50485.pdf
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    References listed on IDEAS

    as
    1. Yannis Bakos, 2001. "The Emerging Landscape for Retail E-Commerce," Journal of Economic Perspectives, American Economic Association, vol. 15(1), pages 69-80, Winter.
    2. Peter N. Golder & Gerard J. Tellis, 2004. "Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle," Marketing Science, INFORMS, vol. 23(2), pages 207-218, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    e-commerce; life cycle; online store;
    All these keywords.

    JEL classification:

    • D30 - Microeconomics - - Distribution - - - General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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