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An empirical study of factors influencing adoption of Internet banking among students of higher education: Evidence from Pakistan

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  • Kazi, Abdul Kabeer

Abstract

This paper investigated the influence of factors on the intention to adopt Internet banking services among students of higher education in Pakistan. Theoretical framework used for this study has been adopted from Technology Acceptance Model (TAM) with four independent variables. Convenience sampling method was used with a total of valid 220 respondents, which included students of Khadim Ali Shah Bukhari Institute of Technology (KASBIT), Karachi, Pakistan. Data was collected through self administered questionnaire of two parts: Demographic and Likert scale multi-item scale for variables under study. Results indicated that convenience, perceived credibility, and perceived usefulness had significant positive influence among students on the intention to adopt Internet banking. The findings from this research would be useful for banks in the subject area, particularly for students in Pakistan.

Suggested Citation

  • Kazi, Abdul Kabeer, 2013. "An empirical study of factors influencing adoption of Internet banking among students of higher education: Evidence from Pakistan," MPRA Paper 48611, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:48611
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    References listed on IDEAS

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    1. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    2. M. Taimoor Hassan & Aqeel Mukhtar & Rana Kaleem Ullah & Huzaifah Shafique & Shafi Ur Rehmna & Abia Anwar, 2012. "Customer Service Quality Perception of Internet Banking," International Journal of Learning and Development, Macrothink Institute, vol. 2(2), pages 86-100, April.
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    Cited by:

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    2. L. Garekwe & S. J. Ferreira-Schenk & Zandri Dickason-Koekemoer, 2024. "Modelling Factors Influencing Bank Customers’ Readiness for Artificial Intelligent Banking Products," International Journal of Economics and Financial Issues, Econjournals, vol. 14(1), pages 73-84, January.

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    More about this item

    Keywords

    Internet banking; students of higher education; technology acceptance model; Pakistan;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • G20 - Financial Economics - - Financial Institutions and Services - - - General
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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