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Le interdipendenze competitive nella vendita degli oli extravergine di oliva:un'analisi network-based
[Competitive interdipendencies in olive oil selling: a network-based analysis]

Author

Listed:
  • Marchini, Andrea
  • Diotallevi, Francesco
  • Fioriti, Linda

Abstract

The analysis of the competitive performance has always been fascinated economists both marco and micro. And 'possible to do so to identify three strands of study. The macroeconomic, aimed at identifying and analyzing indicators of per-formance of the different economic systems, a second strand of analysis on the competitive-tion and defense firm's competitive advantage in business analysis, and different paths of industrial organization, and finally a third strand of the marketing management concept based on the framework to analyze the perfor-mance of individual products in competitive arenas. However, one of the main problems of this process lies in identifying indicators in gra-do represent an exhaustive competitive results and timely report-tively the need to reformulate the policies of product and distribution strategies.

Suggested Citation

  • Marchini, Andrea & Diotallevi, Francesco & Fioriti, Linda, 2010. "Le interdipendenze competitive nella vendita degli oli extravergine di oliva:un'analisi network-based [Competitive interdipendencies in olive oil selling: a network-based analysis]," MPRA Paper 40481, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:40481
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    References listed on IDEAS

    as
    1. Sandro Castaldo, 2001. "L'analisi della quota di mercato: un approccio network-based," Micro & Macro Marketing, Società editrice il Mulino, issue 2, pages 301-336.
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    1. Marchini, Andrea & Diotallevi, Francesco & Fioriti, Linda, 2011. "The analysis of competitive interdependencies through “Social Network Analysis”: the case study of extra-virgin olive oil," MPRA Paper 41468, University Library of Munich, Germany, revised 2011.

    More about this item

    Keywords

    competitivness; olive oil; strategies in modern distribution; market analysis;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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