Does customer relationship management matter in the banking system? the case of Iran
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More about this item
Keywords
Customer Relationship Management; customer; satisfaction; services;All these keywords.
JEL classification:
- G2 - Financial Economics - - Financial Institutions and Services
- O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
- J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
- J5 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining
NEP fields
This paper has been announced in the following NEP Reports:- NEP-ARA-2011-06-25 (MENA - Middle East and North Africa)
- NEP-BAN-2011-06-25 (Banking)
- NEP-CWA-2011-06-25 (Central and Western Asia)
- NEP-MKT-2011-06-25 (Marketing)
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