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Profts and principles: Four perspectives

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  • Graafland, J.J.

Abstract

This article clarifies the relationship between profits and principles by distinguishing four alternative perspectives: the win-win perspective in which ethical behaviour generates the highest profits; a licence-to-operate perspective in which a minimum ethical performance is required to receive legitimation from the society; an acceptable profits perspective, in which an acceptable profitability is required to assure the financial continuity; and an integrated perspective. These four perspectives are illustrated by statements from Shell reports and from interviews with managers of a large European retail company.

Suggested Citation

  • Graafland, J.J., 2001. "Profts and principles: Four perspectives," MPRA Paper 21134, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:21134
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    File URL: https://mpra.ub.uni-muenchen.de/21134/1/MPRA_paper_21134.pdf
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    References listed on IDEAS

    as
    1. Judith F. Posnikoff, 1997. "Disinvestment From South Africa: They Did Well By Doing Good," Contemporary Economic Policy, Western Economic Association International, vol. 15(1), pages 76-86, January.
    2. Catherine M. Paul & Donald Siegel, 2006. "Corporate social responsibility and economic performance," Journal of Productivity Analysis, Springer, vol. 26(3), pages 207-211, December.
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    Cited by:

    1. Graafland, J.J. & Ven van de, B. & Stoffele, N., 2003. "Strategies and instruments for organising CSR by small and large businesses in the Netherlands," MPRA Paper 20754, University Library of Munich, Germany.
    2. J.J. Graafland & H. Smid, 2004. "Reputation, Corporate Social Responsibility and Market Regulation," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(2), pages 271-308.
    3. Graafland, J.J., 2002. "Modelling the trade-off between profits and principles," MPRA Paper 20752, University Library of Munich, Germany.
    4. Gerrit de Wit & Lorraine Uhlaner & Marta Berent-Braun & Ronald Jeurissen, 2011. "Beyond Size: Predicting engagement in environmental management practices of Dutch SMEs," Scales Research Reports H201118, EIM Business and Policy Research.
    5. Paul Bierly & Robert Kolodinsky & Brian Charette, 2009. "Understanding the Complex Relationship Between Creativity and Ethical Ideologies," Journal of Business Ethics, Springer, vol. 86(1), pages 101-112, April.
    6. Graafland, J.J., 2003. "Distribution of responsibility, ability and competition," MPRA Paper 20731, University Library of Munich, Germany.

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    More about this item

    Keywords

    Profits; ethics; Shell reports; sustainability; triple P bottom line; win-win situation; licence to operate;
    All these keywords.

    JEL classification:

    • D69 - Microeconomics - - Welfare Economics - - - Other
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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