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Segmentação de Mercado e modelos mistura de regressão para variáveis normais

Author

Listed:
  • Ana Oliveira-Brochado

    (EDGE, CESUR, DECIVIL-IST, Universidade Técnica de Lisboa)

  • Francisco Vitorino Martins

    (EDGE, Faculdade de Economia da Universidade do Porto)

Abstract

The purpose of this work is to provide an overview of what is perhaps the most common analysis context in market research – that of regression models for normally distributed data. In fact, examples of applications of these models continue to accumulate in the marketing literature, given their relative advantages. Moreover, these models are ease implemented due to its incorporation in many commercial packages of marketing research. We aim at presenting the background for the development of mixture regression models (switching regressions, clusterwise regression and finite mixture models) and review the formulation of the basic model and its main extensions in the context of panel data analysis and conjoint studies.

Suggested Citation

  • Ana Oliveira-Brochado & Francisco Vitorino Martins, 2008. "Segmentação de Mercado e modelos mistura de regressão para variáveis normais," FEP Working Papers 262, Universidade do Porto, Faculdade de Economia do Porto.
    • Handle: RePEc:por:fepwps:262
    as

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    References listed on IDEAS

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    More about this item

    Keywords

    market segmentation; mixture regression models; normal data.;
    All these keywords.

    JEL classification:

    • C0 - Mathematical and Quantitative Methods - - General
    • D0 - Microeconomics - - General

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