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The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process

Author

Listed:
  • Carmen María Sabiote Ortiz
  • Dolores María Frías Jamilena
  • J. Alberto Castañeda García

Abstract

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Suggested Citation

  • Carmen María Sabiote Ortiz & Dolores María Frías Jamilena & J. Alberto Castañeda García, 2011. "The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process," DOCFRADIS Working Papers 1104, Catedra Fundación Ramón Areces de Distribución Comercial.
    • Handle: RePEc:ovr:docfra:1104
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    References listed on IDEAS

    as
    1. Changsu Kim & Weihong Zhao & Kyung H. Yang, 2008. "An Empirical Study on the Integrated Framework of e-CRM in Online Shopping: Evaluating the Relationships Among Perceived Value, Satisfaction, and Trust Based on Customers' Perspectives," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 6(3), pages 1-19, July.
    2. Kyootai Lee & Kailash Joshi & Mueun Bae, 2009. "A Cross-National Comparison of the Determinants of Customer Satisfaction with Online Stores," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 12(4), pages 25-51, October.
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    More about this item

    Keywords

    Valor percibido global; Satisfacción online; Riesgo percibido; Precio monetario; Incertidumbre eludida.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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