IDEAS home Printed from https://ideas.repec.org/p/osf/socarx/jer9k.html
   My bibliography  Save this paper

How To Work A Crowd: Developing Crowd Capital Through Crowdsourcing

Author

Listed:
  • Prpić, John

Abstract

Traditionally, the term ‘crowd’ was used almost exclusively in the context of people who self organized around a common purpose, emotion, or experience. Today, however, firms often refer to crowds in discussions of how collections of individuals can be engaged for organizational purposes. Crowdsourcing– defined here as the use of information technologies to outsource business responsibilities to crowds–—can now significantly influence a firm’s ability to leverage previously unattainable resources to build competitive advantage. Nonetheless, many managers are hesitant to consider crowdsourcing because they do not understand how its various types can add value to the firm. In response, we explain what crowdsourcing is, the advantages it offers, and how firms can pursue crowdsourcing. We begin by formulating a crowdsourcing typology and show how its four categories–—crowd voting, micro-task, idea, and solution crowdsourcing —can help firms develop ‘crowd capital,’ an organizational-level resource harnessed from the crowd. We then present a three-step process model for generating crowd capital. Step one includes important considerations that shape how a crowd is to be constructed. Step two outlines the capabilities firms need to develop to acquire and assimilate resources (e.g., knowledge, labor, funds) from the crowd. Step three outlines key decision areas that executives need to address to effectively engage crowds. Prpić, J., Shukla, P.P., Kietzmann, J.H., & McCarthy, I.P. (2015). How to Work a Crowd: Developing Crowd Capital Through Crowdsourcing. Business Horizons, Volume 58, Issue 1, Pages 77-85.

Suggested Citation

  • Prpić, John, 2017. "How To Work A Crowd: Developing Crowd Capital Through Crowdsourcing," SocArXiv jer9k, Center for Open Science.
    • Handle: RePEc:osf:socarx:jer9k
    DOI: 10.31219/osf.io/jer9k
    as

    Download full text from publisher

    File URL: https://osf.io/download/589d4a729ad5a101f9cb69b9/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/jer9k?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Seth Cooper & Firas Khatib & Adrien Treuille & Janos Barbero & Jeehyung Lee & Michael Beenen & Andrew Leaver-Fay & David Baker & Zoran Popović & Foldit players, 2010. "Predicting protein structures with a multiplayer online game," Nature, Nature, vol. 466(7307), pages 756-760, August.
    2. Ben Taieb, Souhaib & Hyndman, Rob J., 2014. "A gradient boosting approach to the Kaggle load forecasting competition," International Journal of Forecasting, Elsevier, vol. 30(2), pages 382-394.
    3. Karim R. Lakhani & Jill A. Panetta, 2007. "The Principles of Distributed Innovation," Innovations: Technology, Governance, Globalization, MIT Press, vol. 2(3), pages 97-112, July.
    4. Raphael Amit & Christoph Zott, 2001. "Value creation in E‐business," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 493-520, June.
    5. Josh Nesbit & Leila Chirayath Janah, 2010. "Directing Relief Efforts and Creating Jobs through Text Messaging," Innovations: Technology, Governance, Globalization, MIT Press, vol. 5(4), pages 69-72, October.
    6. Seelos, Christian & Mair, Johanna, 2005. "Social entrepreneurship: Creating new business models to serve the poor," Business Horizons, Elsevier, vol. 48(3), pages 241-246.
    7. repec:reg:rpubli:460 is not listed on IDEAS
    8. Berthon, Pierre R. & Pitt, Leyland F. & McCarthy, Ian & Kates, Steven M., 2007. "When customers get clever: Managerial approaches to dealing with creative consumers," Business Horizons, Elsevier, vol. 50(1), pages 39-47.
    9. Shafer, Scott M. & Smith, H. Jeff & Linder, Jane C., 2005. "The power of business models," Business Horizons, Elsevier, vol. 48(3), pages 199-207.
    10. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Prpić, John & Shukla, Prashant P. & Kietzmann, Jan H. & McCarthy, Ian P., 2015. "How to work a crowd: Developing crowd capital through crowdsourcing," Business Horizons, Elsevier, vol. 58(1), pages 77-85.
    2. Mara Del Baldo & Maria-Gabriella Baldarelli, 2017. "Renewing and improving the business model toward sustainability in theory and practice," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-13, December.
    3. Arash Rezazadeh & Ana Carvalho, 2018. "A value-based approach to business model innovation: Defining the elements of the concept," NIPE Working Papers 12/2018, NIPE - Universidade do Minho.
    4. Prpić, John, 2017. "Experiments on Crowdsourcing Policy Assessment," SocArXiv qznpk, Center for Open Science.
    5. Marko Peric & Jelena Durkin & Vanja Vitezic, 2017. "The Constructs of a Business Model Redefined: A Half-Century Journey," SAGE Open, , vol. 7(3), pages 21582440177, September.
    6. Cinzia Battistella & Gianluca Murgia & Fabio Nonino, 2021. "Free-driven web-based business models," Electronic Commerce Research, Springer, vol. 21(2), pages 445-486, June.
    7. Wenyao Zhang & Tugrul Daim & Qingpu Zhang, 2019. "Exploring the Multi-Phase Driven Process for Disruptive Business Model Innovation of E-Business Microcredit: a Multiple Case Study from China," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(2), pages 590-617, June.
    8. Laudien, Sven M. & Reuter, Ute & Sendra Garcia, Francisco Javier & Botella-Carrubi, Dolores, 2024. "Digital advancement and its effect on business model design: Qualitative-empirical insights," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    9. Iheanachor, Nkemdilim & David-West, Yinka & Umukoro, Immanuel Ovemeso, 2021. "Business model innovation at the bottom of the pyramid – A case of mobile money agents," Journal of Business Research, Elsevier, vol. 127(C), pages 96-107.
    10. Luigi Fusco Girard & Marilena Vecco, 2021. "The “Intrinsic Value” of Cultural Heritage as Driver for Circular Human-Centered Adaptive Reuse," Sustainability, MDPI, vol. 13(6), pages 1-28, March.
    11. Prpić, John, 2017. "A Framework for Policy Crowdsourcing," SocArXiv pmfdx, Center for Open Science.
    12. Laura Girella & Roberto Tizzano & Elisa Rita Ferrari, 2019. "Concepts travelling across disciplinary fields: the case of the business model," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 23(2), pages 373-402, June.
    13. Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
    14. Prpić, John, 2017. "The Fundamentals of Policy Crowdsourcing," SocArXiv wdtvh, Center for Open Science.
    15. Onsongo, Elsie K. & Knorringa, Peter & van Beers, Cees, 2023. "Frugal business model innovation in the Base of the Pyramid: The case of Philips Community Life Centres in Africa," Technovation, Elsevier, vol. 121(C).
    16. Täuscher, Karl, 2017. "Leveraging collective intelligence: How to design and manage crowd-based business models," Business Horizons, Elsevier, vol. 60(2), pages 237-245.
    17. Youjin Jang & Yonghan Ahn & Moonseo Park & Hyun-Soo Lee & Nahyun Kwon, 2019. "Business Models and Performance of International Construction Companies," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
    18. Belussi, Fiorenza & Orsi, Luigi & Savarese, Maria, 2019. "Mapping Business Model Research: A Document Bibliometric Analysis," Scandinavian Journal of Management, Elsevier, vol. 35(3).
    19. Robson, Karen & de Beer, Jeremy & McCarthy, Ian P., 2020. "Open branding: Managing the unauthorized use of brand-related intellectual property," Business Horizons, Elsevier, vol. 63(6), pages 773-785.
    20. Landoni, Paolo & Dell’era, Claudio & Frattini, Federico & Messeni Petruzzelli, Antonio & Verganti, Roberto & Manelli, Luca, 2020. "Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms," Technovation, Elsevier, vol. 92.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:socarx:jer9k. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://arabixiv.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.