Environmental cultural value and global environmental change: By nature, of nature, for nature

Global climate change gives rise to a growing threat of extinction to mankind, yet the current approach and solutions have appeared to be insufficient to combat it effectively. We have critically reviewed and discussed the solutions pathways for the problem. Our key message in this short paper is that enterprises solely cause global environmental problems but underestimating their role in solving the problem could be a terrible mistake since they have a great amount of potential to solve the environmental problem. We nominate the environmental cultural value as the 11th human-culture because it can shape human progress towards “environmentalism”. The new environmental cultural value includes two mutually interacting attributes. First, money cannot trade for environmental deficits. Second, environmental embellishment value needs to become a new “measure of profit”, priced at least on par with monetary value. Perceiving and agreeing to the new environmental cultural values-based approach is hard, but vital. We confirm that the environmental cultural value transition and or transformation in enterprises may take time and request several mutually interacting conditions such as gracious and receptive attitude, no prejudice, big vision, and common interests. The insights of this paper could illustrate some policy implications to engage and harness incorporates imbued with the environmental cultural values for addressing global environmental climate change.