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Digital Transformation in Orchestras. Key Learnings from Case Studies

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  • Salvaggio, Salvino A. PhD

Abstract

This brief case study review explores the digital transformation journeys of renowned orchestras worldwide, highlighting key learnings and strategies. The paper examines five case studies from international orchestras. These institutions have used digital platforms, data analytics, and innovative technologies to enhance audience engagement, expand reach, and improve operational efficiency. The findings emphasise the importance of digital transformation for long-term sustainability and competitiveness in the performing arts. Key insights include the potential for increased global audience engagement, diversified revenue streams, and enhanced customer experiences through data-driven strategies. Case studies were built upon publicly available material rather than official documents or interviews, which may imply some imprecision.

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  • Salvaggio, Salvino A. PhD, 2024. "Digital Transformation in Orchestras. Key Learnings from Case Studies," OSF Preprints ugsjh_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ugsjh_v1
    DOI: 10.31219/osf.io/ugsjh_v1
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