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Digital Transformation in Orchestras. Key Learnings from Case Studies

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  • Salvaggio, Salvino A.

Abstract

This brief case study review explores the digital transformation journeys of renowned orchestras worldwide, highlighting key learnings and strategies. The paper examines five case studies from international orchestras. These institutions have used digital platforms, data analytics, and innovative technologies to enhance audience engagement, expand reach, and improve operational efficiency. The findings emphasise the importance of digital transformation for long-term sustainability and competitiveness in the performing arts. Key insights include the potential for increased global audience engagement, diversified revenue streams, and enhanced customer experiences through data-driven strategies. Case studies were built upon publicly available material rather than official documents or interviews, which may imply some imprecision.

Suggested Citation

  • Salvaggio, Salvino A., 2024. "Digital Transformation in Orchestras. Key Learnings from Case Studies," OSF Preprints ugsjh, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ugsjh
    DOI: 10.31219/osf.io/ugsjh
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    References listed on IDEAS

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    1. Ulziibadrakh Zoljargal, 2022. "The Impact Of Covid-19 Pandemic On The Marketing Of The Performing Arts," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(special), pages 120-130, June.
    2. Andrew Leyshon, 2009. "The Software Slump?: Digital Music, the Democratisation of Technology, and the Decline of the Recording Studio Sector within the Musical Economy," Environment and Planning A, , vol. 41(6), pages 1309-1331, June.
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