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Entrepreneurial orientation dan pricing capability

Author

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  • Ariani, Mintarti
  • Maharani, Raden Roro Irfani

Abstract

Pricing capabilities merupakan pada kemampuan penetapan harga di dalam perusahaan. Perusahaan dalam persaingan sempurna tidak mempunyai kemampuan menentukan harga, sehingga hanya mampu bertahan dalam profit normal. Mereka bisa berkembang jika mampu mengembangkan inovasi dengan memperkenalkan sebuah produk baru yang susah ditiru oleh perusahaan pesaing .

Suggested Citation

  • Ariani, Mintarti & Maharani, Raden Roro Irfani, 2018. "Entrepreneurial orientation dan pricing capability," OSF Preprints qek96_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:qek96_v1
    DOI: 10.31219/osf.io/qek96_v1
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