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Disruptive Corporate Culture pada Shopee

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  • Yudhistira, Muhammad Rizqi

Abstract

PT.Shopee International Indonesia adalah perusahaan yang menjual produk secara online. PT Shopee Internasional Indonesia dikenal sebagai Aplikasi Shopee. Shopee hadir sebagai aplikasi mobile berbasis e-commerce yang memudahkan para penggunanya untuk berbelanja online tanpa harus membuka website apapun di computer maupun laptop. Shopee masuk ke pasar Indonesia pada akhir Mei 2015 dan baru beroperasi di Indonesia pada akhir Juni 2015. Shopee merupakan anak perusahaan Garena di Singapura. Shopee telah hadir di beberapa negara di kawasan Asia Tenggara, antara lain Singapura, Thailand, Vietnam, Malaysia, Filipina, dan Indonesia. Shopee hadir di Indonesia untuk menghadirkan pengalaman berbelanja yang baru. Shopee memudahkan penjualan bagi penjual dan pembeli dengan proses pembayaran yang aman dan pengaturan logistik bawaan. Sementara itu, pengguna Shopee adalah anak muda yang terbiasa melakukan aktivitas berbelanja. Karena itulah Shopee hadir dalam bentuk mobile untuk mendukung belanja yang cepat, mudah, dan efisien.

Suggested Citation

  • Yudhistira, Muhammad Rizqi, 2023. "Disruptive Corporate Culture pada Shopee," OSF Preprints kb3y9_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:kb3y9_v1
    DOI: 10.31219/osf.io/kb3y9_v1
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