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An Analysis of e-Commerce Development in Vietnam and Policy Implications for Business after COVID-19

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  • , Le Thanh Tung

Abstract

The paper aims to clarify the development of e-commerce in Vietnam, an emerging economy in Southeast Asia. The survey data for the analysis was carried out by the Vietnam e-Commerce and Digital Economy Agency included 4466 enterprises. The study period is two years, from 2019 to 2020. Employing the thematic analysis approach, the study results reveal that e-commerce has been popularly applied in many business activities. E-commerce has helped businesses stabilize supply chains to cope with strict social distancing measures to fight the epidemic. Besides, a large number of companies confirm that e-commerce is necessary for faster business recovery in the post-COVID-19 pandemic era. The result also confirms that e-commerce continues to play an important role in helping enterprises advance to a new normal status in business in the next years. The study has some contributions when highlighting the critical role of e-commerce not only during the outbreak of the pandemic, but also regarding business recovery in the coming time.

Suggested Citation

  • , Le Thanh Tung, 2022. "An Analysis of e-Commerce Development in Vietnam and Policy Implications for Business after COVID-19," OSF Preprints dvq9j_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:dvq9j_v1
    DOI: 10.31219/osf.io/dvq9j_v1
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