IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/4wkvm.html
   My bibliography  Save this paper

What Drives the Growth of Competitive Advantage? A Study of One of the Largest E-commerce in Indonesia

Author

Listed:
  • Mustaqiem, Yogie Abrar
  • Bastaman, Aam
  • Bross, Noverdi

Abstract

Marketing is one of the main activities by entrepreneurs to maintain the viability of their business to grow and earn a profit. In addition, marketing knowledge is also very useful so that companies can compete and survive in the competition. This study aims to examine the effect of Value Creation and Excellent Service on Competitive Advantage, where Brand Equity and Brand Loyalty are the mediating variables. This research uses a descriptive quantitative approach. The population in this study were Bukalapak e-commerce users who live in the Jakarta and surrounding areas, and used a sample of 220 respondents. The method of analysis in this study uses Partial Least Square (PLS). The results of this study indicate that Value Creation has an effect on Brand Equity, Value Creation has an effect on Brand Loyalty, Excellent Service has an effect on Brand Equity, Excellent Service has an effect on Brand Loyalty, Brand Equity has an effect on Competitive Advantage, Brand Loyalty effects on Competitive Advantage, Value Creation. has no effect on Competitive Advantage, Excellent Service affects Competitive Advantage, Value Creation affects Competitive Advantage mediated by Brand Equity, Value Creation has no effect on Competitive Advantage mediated by Brand Loyalty, Excellent Service has an effect on Competitive Advantage mediated by Brand Equity, Excellent Service has an effect on Competitive Advantage Mediated Brand Loyalty.

Suggested Citation

  • Mustaqiem, Yogie Abrar & Bastaman, Aam & Bross, Noverdi, 2021. "What Drives the Growth of Competitive Advantage? A Study of One of the Largest E-commerce in Indonesia," OSF Preprints 4wkvm, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:4wkvm
    DOI: 10.31219/osf.io/4wkvm
    as

    Download full text from publisher

    File URL: https://osf.io/download/60979b745533b405e1e23ed4/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/4wkvm?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Li, Suhong & Ragu-Nathan, Bhanu & Ragu-Nathan, T.S. & Subba Rao, S., 2006. "The impact of supply chain management practices on competitive advantage and organizational performance," Omega, Elsevier, vol. 34(2), pages 107-124, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kumar, V.N.S.A. & Kumar, V. & Brady, M. & Garza-Reyes, Jose Arturo & Simpson, M., 2017. "Resolving forward-reverse logistics multi-period model using evolutionary algorithms," International Journal of Production Economics, Elsevier, vol. 183(PB), pages 458-469.
    2. Gallear, David & Ghobadian, Abby & Chen, Weifeng, 2012. "Corporate responsibility, supply chain partnership and performance: An empirical examination," International Journal of Production Economics, Elsevier, vol. 140(1), pages 83-91.
    3. Prajogo, Daniel & Toy, Jordan & Bhattacharya, Ananya & Oke, Adegoke & Cheng, T.C.E., 2018. "The relationships between information management, process management and operational performance: Internal and external contexts," International Journal of Production Economics, Elsevier, vol. 199(C), pages 95-103.
    4. Dzintra Atstāja & Kevin Wilclif Mukem, 2024. "Sustainable Supply Chain Management in the Oil and Gas Industry in Developing Countries as a Part of the Quadruple Helix Concept: A Systematic Literature Review," Sustainability, MDPI, vol. 16(5), pages 1-18, February.
    5. Ifrah Quais & Danish Ahmed Siddiqui, 2017. "Measuring the Performance of Logistics Industry in the Context of Karachi," Information Management and Business Review, AMH International, vol. 9(5), pages 24-34.
    6. Bronzo, Marcelo & de Resende, Paulo Tarso Vilela & de Oliveira, Marcos Paulo Valadares & McCormack, Kevin P. & de Sousa, Paulo Renato & Ferreira, Reinaldo Lopes, 2013. "Improving performance aligning business analytics with process orientation," International Journal of Information Management, Elsevier, vol. 33(2), pages 300-307.
    7. Ra’ed Masa’deh & Ismail Muheisen & Bader Obeidat & Ashraf Bany Mohammad, 2022. "The Impact of Supply Chain Integration on Operational Performance: An Empirical Study," Sustainability, MDPI, vol. 14(24), pages 1-18, December.
    8. Ebrahim Karimi & Mahmoud Rafiee, 2014. "Analyzing the Impact of Supply Chain Management Practices on Organizational Performance through Competitive Priorities (Case Study: Iran Pumps Company)," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(1), pages 1-15, January.
    9. Laura Maria Ferri & Nelly Oelze & André Habisch & Mario Molteni, 2016. "Implementation of responsible Procurement Management: An Institutional Perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 25(4), pages 261-276, May.
    10. Huu Tuyen Duong & Gilles Paché, 2016. "Relational integration between supply chain members: Proposal of a measurement scale applicable to Asian emerging countries," Post-Print hal-01436446, HAL.
    11. Gholz, Eugene & James, Andrew D. & Speller, Thomas H., 2018. "The second face of systems integration: An empirical analysis of supply chains to complex product systems," Research Policy, Elsevier, vol. 47(8), pages 1478-1494.
    12. Panagiotis Reklitis & Damianos P. Sakas & Panagiotis Trivellas & Giannis T. Tsoulfas, 2021. "Performance Implications of Aligning Supply Chain Practices with Competitive Advantage: Empirical Evidence from the Agri-Food Sector," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    13. Rui Mansidão & Luís A. G. Coelho, 2014. "Logistics Performance: a Theoretical Conceptual Model for Small and Medium Enterprises," CEFAGE-UE Working Papers 2014_12, University of Evora, CEFAGE-UE (Portugal).
    14. Lisbeth Mananeke & Sundring Pantja Djati & Rahmat Ingkadijaya & Linda Desafitri RB, 2021. "The Effect of Organizational Culture on Business Performance of Small-Medium Enterprises in Fisheries Among Coastal Communities," Technium Social Sciences Journal, Technium Science, vol. 18(1), pages 333-347, April.
    15. Susitha, Emmanuel, 2022. "Strategic Choices of Digital Apparel Supply Chains to Achieve Competitive Advantage: A Literature Review," OSF Preprints j2adw, Center for Open Science.
    16. L Lakhal, 2009. "Impact of quality on competitive advantage and organizational performance," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(5), pages 637-645, May.
    17. Muhammad Haseeb & Hafezali Iqbal Hussain & Sebastian Kot & Armenia Androniceanu & Kittisak Jermsittiparsert, 2019. "Role of Social and Technological Challenges in Achieving a Sustainable Competitive Advantage and Sustainable Business Performance," Sustainability, MDPI, vol. 11(14), pages 1-23, July.
    18. Rohit Kumar Singh & Sachin Modgil, 2023. "Assessment of Lean Supply Chain Practices in Indian Automotive Industry," Global Business Review, International Management Institute, vol. 24(1), pages 68-105, February.
    19. Oluleye Seun Ogunmola & Kayode Kingsley Arogundade, 2018. "Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria," Logistics, MDPI, vol. 3(1), pages 1-13, December.
    20. Mian Muhammad Atif & Sajjad Nazir & Syed Muhammad Abdullah, 2017. "Antecedents of Organizational Performance in Challenging Business Environment: The role of Employee Commitment and Supply Chain Integration," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(4), pages 65-82, December.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:4wkvm. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.