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Determinants of return intention of visitors: An investigative study in Phu Quoc islands, Vietnam

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  • , Le Thanh Tung

Abstract

The Vietnamese tourism sector was fastly growing in several years, this sector also has played an important role in support the social development in Vietnam. Our paper tries to analysis the factors affect return intention of visitors with the data sample are collected from a survey including 230 visitors in Phu Quoc islands, which is the most well known and beautiful one in Vietnam. The research model has one dependent variable which is Return intention and eight independence variables including Destination Image, Natural and Cultural Environment, Perceived Price, Infrastructure, Accessibility, Local Cuisine, Leisure and Entertainment, and Attitude of the local people. The results show that all independent variables also have the positive effects on the Return intention of visitors at the statistical significance at 5% level. Finally, our paper provides some suggestions which are useful for managers in the tourist service sector and academics in the service economics field.

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  • , Le Thanh Tung, 2018. "Determinants of return intention of visitors: An investigative study in Phu Quoc islands, Vietnam," OSF Preprints 4qxt3, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:4qxt3
    DOI: 10.31219/osf.io/4qxt3
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    2. Holbrook, Morris B & Batra, Rajeev, 1987. "Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 404-420, December.
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