Scale and Scope Effects on Advertising Agency Costs
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- Boyan Jovanovic, 1993.
"The Diversification of Production,"
Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 24(1 Microec), pages 197-247.
- Jovanovic, B., 1993. "The Diversification of Production," Working Papers 93-11, C.V. Starr Center for Applied Economics, New York University.
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