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Do Gender-Neutral Job Ads Promote Diversity? Experimental Evidence from Latin America’s Tech Sector

Author

Listed:
  • Lucia Del Carpio
  • Thomas Fujiwara

Abstract

Gendered-grammar languages are spoken by 39% of the global population. We conduct two experiments studying the effects of gender-neutral language in job advertisements and its treatment spillovers. In a Spanish-speaking tech job platform, ads randomly assigned to gender-neutral language attract more female applicants, but only when a small proportion of other ads considered by applicants is treated. In a second experiment, gender-neutral language in ads affects beliefs about job characteristics. Our results suggest that female applicants interpret gender-neutral language as a signal about job amenities and that scalability is limited: if most ads were gender-neutral, the effects would be negligible.

Suggested Citation

  • Lucia Del Carpio & Thomas Fujiwara, 2023. "Do Gender-Neutral Job Ads Promote Diversity? Experimental Evidence from Latin America’s Tech Sector," NBER Working Papers 31314, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:31314
    Note: DEV LS POL
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    Cited by:

    1. Burlacu, S. & Cappelletti, D. & Marzadro, S. & Tondini, A., 2024. "The cost of a vowel: How the gender-marked job title affects ratings of female lawyers," Economics Letters, Elsevier, vol. 234(C).
    2. Sergiu Burlacu & Dominique Cappelletti & Sonia Marzadro & Alessandro Tondini, 2023. "The Cost of a Vowel: How the Gender-marked Job Title Affects Ratings of Female Lawyers," FBK-IRVAPP Working Papers 2023-06, Research Institute for the Evaluation of Public Policies (IRVAPP), Bruno Kessler Foundation.
    3. Larissa Fuchs & Matthias Heinz & Pia Pinger & Max Thon, 2024. "How to Attract Talents? Field-Experimental Evidence on Emphasizing Flexibility and Career Opportunities in Job Advertisements," ECONtribute Discussion Papers Series 332, University of Bonn and University of Cologne, Germany.

    More about this item

    JEL classification:

    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • J7 - Labor and Demographic Economics - - Labor Discrimination
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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