IDEAS home Printed from https://ideas.repec.org/p/nbr/nberwo/27979.html
   My bibliography  Save this paper

The Value of Social Status

Author

Listed:
  • Alexander W. Butler
  • Bruce I. Carlin
  • Alan D. Crane
  • Boyang Liu
  • James P. Weston

Abstract

We quantify the value of social status using market prices for Delaware license plates. Delaware plates are numbered sequentially, are private property, and can be legally bequeathed or traded in a secondary market. License plates offer no direct economic benefit other than authorizing the operation of a motor vehicle. But they appear to be a source of social status. Not only do market prices suggest a preference for lower plate numbers, but there exist extreme price jumps that indicate that exclusive clubs exist whereby the number of digits on the plate convey implicit membership. The aggregate value of this market indicates that people purchase status as a significant portion of their consumption bundle. Finally, social status as an asset appears to be uncorrelated with aggregate economic and market conditions.

Suggested Citation

  • Alexander W. Butler & Bruce I. Carlin & Alan D. Crane & Boyang Liu & James P. Weston, 2020. "The Value of Social Status," NBER Working Papers 27979, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:27979
    Note: AP CF
    as

    Download full text from publisher

    File URL: http://www.nber.org/papers/w27979.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Woo, Chi-Keung & Horowitz, Ira & Luk, Stephen & Lai, Aaron, 2008. "Willingness to pay and nuanced cultural cues: Evidence from Hong Kong's license-plate auction market," Journal of Economic Psychology, Elsevier, vol. 29(1), pages 35-53, February.
    2. Pesendorfer, Wolfgang, 1995. "Design Innovation and Fashion Cycles," American Economic Review, American Economic Association, vol. 85(4), pages 771-792, September.
    3. Woo, Chi-Keung & Kwok, Raymond H. F., 1994. "Vanity, superstition and auction price," Economics Letters, Elsevier, vol. 44(4), pages 389-395, April.
    4. Biddle, Jeff, 1991. "A Bandwagon Effect in Personalized License Plates?," Economic Inquiry, Western Economic Association International, vol. 29(2), pages 375-388, April.
    5. Thorstein Veblen, 1899. "Mr. Cummings's Strictures on "The Theory of the Leisure Class"," Journal of Political Economy, University of Chicago Press, vol. 8(1), pages 106-106.
    6. Frank, Robert H, 1985. "The Demand for Unobservable and Other Nonpositional Goods," American Economic Review, American Economic Association, vol. 75(1), pages 101-116, March.
    7. Harrington, David E. & Krynski, Kathy J., 1989. "State Pricing of Vanity License Plates," National Tax Journal, National Tax Association;National Tax Journal, vol. 42(1), pages 95-99, March.
    8. Veblen, Thorstein, 1899. "The Theory of the Leisure Class," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number veblen1899.
    9. Harrington, David E. & Krynski, Kathy J., 1989. "State Pricing of Vanity License Plates," National Tax Journal, National Tax Association, vol. 42(1), pages 95-99, March.
    10. Erik D. Craft, 2002. "The Demand For Vanity (Plates): Elasticities, Net Revenue Maximization, And Deadweight Loss," Contemporary Economic Policy, Western Economic Association International, vol. 20(2), pages 133-144, April.
    11. Ng, Yew-Kwang, 1987. "Diamonds Are a Government's Best Friend: Burden-Free Taxes on Goods Valued for Their Values," American Economic Review, American Economic Association, vol. 77(1), pages 186-191, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alexander Persaud, 2023. "A (paid) passage to India: Migration and revealed willingness to pay for upper‐caste status," Economic Inquiry, Western Economic Association International, vol. 61(3), pages 652-674, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Woo, Chi-Keung & Horowitz, Ira & Luk, Stephen & Lai, Aaron, 2008. "Willingness to pay and nuanced cultural cues: Evidence from Hong Kong's license-plate auction market," Journal of Economic Psychology, Elsevier, vol. 29(1), pages 35-53, February.
    2. Woei-Chyuan Wong & Nur Adiana Hiau Abdullah & Hock-Eam Lim, 2019. "The Value Of Chinese Superstitions In Malaysia: Evidence From Car Plate Auctioning," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 64(01), pages 115-137, March.
    3. McClure, James & Kumcu, Erdogan, 2008. "Promotions and product pricing: Parsimony versus Veblenesque demand," Journal of Economic Behavior & Organization, Elsevier, vol. 65(1), pages 105-117, January.
    4. Aronsson, Thomas & Johansson-Stenman, Olof, 2014. "Positional preferences in time and space: Optimal income taxation with dynamic social comparisons," Journal of Economic Behavior & Organization, Elsevier, vol. 101(C), pages 1-23.
    5. Desierto, Desiree & Koyama, Mark, 2024. "The Political Economy of Status Competition: Sumptuary Laws in Preindustrial Europe," The Journal of Economic History, Cambridge University Press, vol. 84(2), pages 479-516, June.
    6. Mujcic, Redzo & Frijters, Paul, 2015. "Conspicuous consumption, conspicuous health, and optimal taxation," Journal of Economic Behavior & Organization, Elsevier, vol. 111(C), pages 59-70.
    7. Li, Linyang, 2018. "Financial inclusion and poverty: The role of relative income," China Economic Review, Elsevier, vol. 52(C), pages 165-191.
    8. Sugata Marjit & Sattwik Santra & Koushik Kumar Hati, 2018. "Status Seeking Behavior of the Poor: A Study on India," CESifo Working Paper Series 7213, CESifo.
    9. Dohmen, Thomas, 2014. "Behavioral labor economics: Advances and future directions," Labour Economics, Elsevier, vol. 30(C), pages 71-85.
    10. Quintana-Domeque, Climent & Wohlfart, Johannes, 2016. "“Relative concerns for consumption at the top”: An intertemporal analysis for the UK," Journal of Economic Behavior & Organization, Elsevier, vol. 129(C), pages 172-194.
    11. Erik D. Craft, 2002. "The Demand For Vanity (Plates): Elasticities, Net Revenue Maximization, And Deadweight Loss," Contemporary Economic Policy, Western Economic Association International, vol. 20(2), pages 133-144, April.
    12. Nick Vikander, 2011. "Targeted Advertising and Social Status," Tinbergen Institute Discussion Papers 11-016/1, Tinbergen Institute.
    13. Utteeyo Dasgupta, 2016. "Shooting in the Dark: Do Prices Matter in Ambiguous Environments?," Studies in Microeconomics, , vol. 4(1), pages 1-12, June.
    14. Aronsson, Thomas & Johansson-Stenman, Olof, 2021. "A note on optimal taxation, status consumption, and unemployment," Journal of Public Economics, Elsevier, vol. 200(C).
    15. Ng, Travis & Chong, Terence & Du, Xin, 2010. "The value of superstitions," Journal of Economic Psychology, Elsevier, vol. 31(3), pages 293-309, June.
    16. Bilancini, Ennio & D'Alessandro, Simone, 2012. "Long-run welfare under externalities in consumption, leisure, and production: A case for happy degrowth vs. unhappy growth," Ecological Economics, Elsevier, vol. 84(C), pages 194-205.
    17. Bronsert, Anne-Kathrin & Glazer, Amihai & Konrad, Kai A., 2014. "Old Money, the Nouveau Riche and Brunhilde's Marriage Dilemma," VfS Annual Conference 2014 (Hamburg): Evidence-based Economic Policy 100385, Verein für Socialpolitik / German Economic Association.
    18. Aronsson, Thomas & Johansson-Stenman, Olof, 2020. "A Note on Optimal Taxation, Status Consumption, and Unemployment," Umeå Economic Studies 983, Umeå University, Department of Economics.
    19. Tran, Anh & Zeckhauser, Richard, 2012. "Rank as an inherent incentive: Evidence from a field experiment," Journal of Public Economics, Elsevier, vol. 96(9-10), pages 645-650.
    20. Zheng, Xiaoying & Baskin, Ernest & Peng, Siqing, 2018. "Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption," Journal of Business Research, Elsevier, vol. 90(C), pages 196-205.

    More about this item

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nbr:nberwo:27979. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/nberrus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.