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A Bandwagon Effect in Personalized License Plates?

Author

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  • Biddle, Jeff

Abstract

The bandwagon effect is a consumption externality that exists when an individual's demand for a good is increased by his observation of other consumers using that good. This paper models a product demand curve with a bandwagon effect and, using data on sales of personalized license plates, estimates such a demand curve. Certain more conventional models of product demand, including information diffusion and habit formation models, are observationally similar to the bandwagon model, despite being conceptually different from it. The author attempts to use the license plate data to discriminate between the bandwagon model and these other models. Copyright 1991 by Oxford University Press.

Suggested Citation

  • Biddle, Jeff, 1991. "A Bandwagon Effect in Personalized License Plates?," Economic Inquiry, Western Economic Association International, vol. 29(2), pages 375-388, April.
    • Handle: RePEc:oup:ecinqu:v:29:y:1991:i:2:p:375-88
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    Citations

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    Cited by:

    1. Jun Honda, 2018. "Games with the total bandwagon property meet the Quint–Shubik conjecture," International Journal of Game Theory, Springer;Game Theory Society, vol. 47(3), pages 893-912, September.
    2. Emanuela Randon, 2002. "L’analisi positiva dell’esternalità: rassegna della letteratura e nuovi spunti," Working Papers 58, University of Milano-Bicocca, Department of Economics, revised Jun 2002.
    3. Micha Gisser & James E. McClure & Giray Okten & Gary Santoni, 2009. "Some Anomalies Arising from Bandwagons that Impart Upward Sloping Segments to Market Demand," Econ Journal Watch, Econ Journal Watch, vol. 6(1), pages 21-34, January.
    4. Ng, Travis & Chong, Terence & Du, Xin, 2010. "The value of superstitions," Journal of Economic Psychology, Elsevier, vol. 31(3), pages 293-309, June.
    5. Kim, Jikyung (Jeanne) & Dong, Hang & Choi, Jeonghye & Chang, Sue Ryung, 2022. "Sentiment change and negative herding: Evidence from microblogging and news," Journal of Business Research, Elsevier, vol. 142(C), pages 364-376.
    6. Butler, Alexander W. & Carlin, Bruce I. & Crane, Alan D. & Liu, Boyang & Weston, James P., 2021. "The value of social status," Economics Letters, Elsevier, vol. 206(C).
    7. Erik D. Craft, 2002. "The Demand For Vanity (Plates): Elasticities, Net Revenue Maximization, And Deadweight Loss," Contemporary Economic Policy, Western Economic Association International, vol. 20(2), pages 133-144, April.
    8. Woo, Chi-Keung & Horowitz, Ira & Luk, Stephen & Lai, Aaron, 2008. "Willingness to pay and nuanced cultural cues: Evidence from Hong Kong's license-plate auction market," Journal of Economic Psychology, Elsevier, vol. 29(1), pages 35-53, February.
    9. Jun Honda, 2015. "Games with the Total Bandwagon Property," Department of Economics Working Papers wuwp197, Vienna University of Economics and Business, Department of Economics.
    10. Peter Kooreman & Marco Haan, 2006. "Price Anomalies in the Used Car Market," De Economist, Springer, vol. 154(1), pages 41-62, March.
    11. Daiji Kawaguchi, 2004. "Peer effects on substance use among American teenagers," Journal of Population Economics, Springer;European Society for Population Economics, vol. 17(2), pages 351-367, June.
    12. Woei-Chyuan Wong & Nur Adiana Hiau Abdullah & Hock-Eam Lim, 2019. "The Value Of Chinese Superstitions In Malaysia: Evidence From Car Plate Auctioning," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 64(01), pages 115-137, March.
    13. McClure, James & Kumcu, Erdogan, 2008. "Promotions and product pricing: Parsimony versus Veblenesque demand," Journal of Economic Behavior & Organization, Elsevier, vol. 65(1), pages 105-117, January.
    14. Kitamura, Hiroshi & Miyaoka, Akira & Sato, Misato, 2013. "Free entry, market diffusion, and social inefficiency with endogenously growing demand," Journal of the Japanese and International Economies, Elsevier, vol. 29(C), pages 98-116.

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