Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
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References listed on IDEAS
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Cited by:
- Hosken, Daniel & Wendling, Brett, 2013. "Informing the uninformed: How drug advertising affects check-up visits," International Journal of Industrial Organization, Elsevier, vol. 31(2), pages 181-194.
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More about this item
JEL classification:
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L65 - Industrial Organization - - Industry Studies: Manufacturing - - - Chemicals; Rubber; Drugs; Biotechnology; Plastics
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2014-01-17 (Industrial Competition)
- NEP-CTA-2014-01-17 (Contract Theory and Applications)
- NEP-HEA-2014-01-17 (Health Economics)
- NEP-MKT-2014-01-17 (Marketing)
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