Report NEP-MKT-2014-01-17

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon.

Other reports in NEP-MKT

The following items were announced in this report:

• Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I., 2013. "Advertising-induced Embarrassment," ERIM Report Series Research in Management ERS-2013-003-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J., 2013. "The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions," ERIM Report Series Research in Management ERS-2013-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Talia Bar & Dean R. Lillard, 2014. "Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion," NBER Working Papers 19794, National Bureau of Economic Research, Inc.
• Dulleck, Uwe & Kerschbamer, Rudolf & Konovalov, Alexander, 2014. "Too Much or Too Little? Price-Discrimination in a Market for Credence Goods," Working Papers in Economics 582, University of Gothenburg, Department of Economics, revised Apr 2014.
• Grana, Rachel A. & Ling, Pamela M., 2014. "Image examples of marketing claims to accompany “Smoking Revolution". A Content Analysis of Electronic Cigarette Retail Websites," University of California at San Francisco, Center for Tobacco Control Research and Education qt09g206qz, Center for Tobacco Control Research and Education, UC San Francisco.
• Haucap, Justus & Heimeshoff, Ulrich & Klein, Gordon J. & Rickert, Dennis & Wey, Christian, 2013. "Inter-format competition among retailers: The role of private label products in market delineation," DICE Discussion Papers 101, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
• Waseem, S. Nazneen & Chhapra, Imran Umer & Bhutto, Shumaila, 2014. "Analysis of customer satisfaction in services industry: A case study of private universities in Karachi, Pakistan," MPRA Paper 52762, University Library of Munich, Germany, revised 02 Jan 2014.
• Céline Gallen & Olivier Brunel, 2014. "La théorie de la dissonance cognitive : un cadre unificateur pour la recherche en marketing sur les conflits," Working Papers hal-00924000, HAL.