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Diagnosing Organizational Culture Through Metaphors And Task And Relationship Orientations

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  • Gerli Hämmal
  • Maaja Vadi

Abstract

Organizational culture is a system of meanings that are shared to various degrees inside the organization. Several surveys have been conducted to measure the different factors of organizational culture, but not many surveys have aimed to demonstrate the essence of organizational culture. Thus, the main contribution of the current paper is to diagnose organizational culture by highlighting connections between orientations (task and relationship) and metaphors. Task and relationship orientations are suitable for the research of organizational culture as they highlight the most general aspects in social groups. Metaphors make it possible to capture the mutual interaction between the individual and the organization by mediating peoples’ ideas and thoughts about its culture. It has been shown that estimations of both orientations are related to which metaphor is being used to characterize the organization.

Suggested Citation

  • Gerli Hämmal & Maaja Vadi, 2010. "Diagnosing Organizational Culture Through Metaphors And Task And Relationship Orientations," University of Tartu - Faculty of Economics and Business Administration Working Paper Series 68, Faculty of Economics and Business Administration, University of Tartu (Estonia).
    • Handle: RePEc:mtk:febawb:68
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    References listed on IDEAS

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    1. Maaja Vadi & Ruth Alas, 2006. "nterrelationship of organizational culture with organizational characteristics: the grounds for typology," University of Tartu - Faculty of Economics and Business Administration, in: National and international aspects of organizational culture, volume 24, chapter 4, pages 103-120, Faculty of Economics and Business Administration, University of Tartu (Estonia).
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    Cited by:

    1. Sumeyra Alpaslan Danisman, 2017. "The meaning of bad news management for managers: an explorative research through metaphors," Review of Managerial Science, Springer, vol. 11(4), pages 857-877, October.

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      Keywords

      organizational culture; organizational orientations; metaphors;
      All these keywords.

      JEL classification:

      • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
      • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
      • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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