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Cloud Enabled Business Model Innovation: Gaining Strategic Competitive Advantage as the Market Emerges

Author

Listed:
  • Jacques W. Brook

    (Maastricht School of Management, P.O. Box 1203, Maastricht, 6201 BE, The Netherlands. E-mail brook@msm.nl)

  • Vincent Feltkamp

    (Maastricht School of Management, P.O. Box 1203, Maastricht, 6201 BE, The Netherlands. E-mail Feltkamp@msm.nl)

  • Martin van der Meer

    (IBM Global Technology Services Benelux, Amstardam, The Netherlands. E-mail meerm@nl.ibm.com)

Abstract

Previous studies present an extensive coverage of cloud computing as a disruptive technology. Building from these studies, the aim of this research was to gain more understanding of the innovation of the business model of customers as a result of adopting cloud service delivery models. Our findings suggest that the market of cloud service delivery models is in an emerging stage. Customers are selective as they focus on the fit between cloud service delivery models and the nature of activities within their organizations. Our findings also suggest that the adoption of cloud delivery models lead to the innovation of the business model of customers. However due to the fact that the market structure is in an emerging stage and the maturity of cloud technology is evolving, a co-evolution of the variables of the business model is expected to lead to the refinement of the business model innovation over time.

Suggested Citation

  • Jacques W. Brook & Vincent Feltkamp & Martin van der Meer, 2012. "Cloud Enabled Business Model Innovation: Gaining Strategic Competitive Advantage as the Market Emerges," Working Papers 2012/49, Maastricht School of Management.
    • Handle: RePEc:msm:wpaper:2012/49
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    File URL: http://web2.msm.nl/RePEc/msm/wpaper/MSM-WP2012-49.pdf
    File Function: First version, 2012
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    References listed on IDEAS

    as
    1. G. M.P. Swann, 2009. "The Economics of Innovation," Books, Edward Elgar Publishing, number 13211.
    2. F. Etro, 2009. "The Economic Impact of Cloud Computing on Business Creation, Employment and Output in Europe. An application of the Endogenous Market Structures Approach to a GPT innovation," Review of Business and Economic Literature, Intersentia, vol. 54(2), pages 179-209, June.
    3. Subhankar Dhar, 2012. "From outsourcing to Cloud computing: evolution of IT services," Management Research Review, Emerald Group Publishing Limited, vol. 35(8), pages 664-675, July.
    4. Federico Etro, 2010. "Endogenous Market Structures and Innovation," Working Papers 2010_29, Department of Economics, University of Venice "Ca' Foscari".
    5. Zott, Christoph & Amit, Raphael & Massa, Lorenzo, 2010. "The business model: Theoretical roots, recent developments, and future research," IESE Research Papers D/862, IESE Business School.
    6. F. Etro, 2009. "The Economic Impact of Cloud Computing on Business Creation, Employment and Output in Europe. An application of the Endogenous Market Structures Approach to a GPT innovation," Review of Business and Economic Literature, Intersentia, vol. 0(2), pages 179-209, June.
    Full references (including those not matched with items on IDEAS)

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