IDEAS home Printed from https://ideas.repec.org/p/msm/wpaper/2012-49.html
   My bibliography  Save this paper

Cloud Enabled Business Model Innovation: Gaining Strategic Competitive Advantage as the Market Emerges

Author

Listed:
  • Jacques W. Brook

    (Maastricht School of Management, P.O. Box 1203, Maastricht, 6201 BE, The Netherlands. E-mail brook@msm.nl)

  • Vincent Feltkamp

    (Maastricht School of Management, P.O. Box 1203, Maastricht, 6201 BE, The Netherlands. E-mail Feltkamp@msm.nl)

  • Martin van der Meer

    (IBM Global Technology Services Benelux, Amstardam, The Netherlands. E-mail meerm@nl.ibm.com)

Abstract

Previous studies present an extensive coverage of cloud computing as a disruptive technology. Building from these studies, the aim of this research was to gain more understanding of the innovation of the business model of customers as a result of adopting cloud service delivery models. Our findings suggest that the market of cloud service delivery models is in an emerging stage. Customers are selective as they focus on the fit between cloud service delivery models and the nature of activities within their organizations. Our findings also suggest that the adoption of cloud delivery models lead to the innovation of the business model of customers. However due to the fact that the market structure is in an emerging stage and the maturity of cloud technology is evolving, a co-evolution of the variables of the business model is expected to lead to the refinement of the business model innovation over time.

Suggested Citation

  • Jacques W. Brook & Vincent Feltkamp & Martin van der Meer, 2012. "Cloud Enabled Business Model Innovation: Gaining Strategic Competitive Advantage as the Market Emerges," Working Papers 2012/49, Maastricht School of Management.
    • Handle: RePEc:msm:wpaper:2012/49
    as

    Download full text from publisher

    File URL: http://web2.msm.nl/RePEc/msm/wpaper/MSM-WP2012-49.pdf
    File Function: First version, 2012
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. G. M.P. Swann, 2009. "The Economics of Innovation," Books, Edward Elgar Publishing, number 13211, December.
    2. F. Etro, 2009. "The Economic Impact of Cloud Computing on Business Creation, Employment and Output in Europe. An application of the Endogenous Market Structures Approach to a GPT innovation," Review of Business and Economic Literature, Intersentia, vol. 54(2), pages 179-209, June.
    3. Subhankar Dhar, 2012. "From outsourcing to Cloud computing: evolution of IT services," Management Research Review, Emerald Group Publishing Limited, vol. 35(8), pages 664-675, July.
    4. Federico Etro, 2010. "Endogenous Market Structures and Innovation," Working Papers 2010_29, Department of Economics, University of Venice "Ca' Foscari".
    5. Zott, Christoph & Amit, Raphael & Massa, Lorenzo, 2010. "The business model: Theoretical roots, recent developments, and future research," IESE Research Papers D/862, IESE Business School.
    6. F. Etro, 2009. "The Economic Impact of Cloud Computing on Business Creation, Employment and Output in Europe. An application of the Endogenous Market Structures Approach to a GPT innovation," Review of Business and Economic Literature, Intersentia, vol. 0(2), pages 179-209, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Severin Oesterle & Jan Jöhnk & Robert Keller & Nils Urbach & Xin Yu, 2020. "A contingency lens on cloud provider management processes," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 1451-1489, November.
    2. Briglauer Wolfgang & Frübing Stefan & Vogelsang Ingo, 2014. "The Impact of Alternative Public Policies on the Deployment of New Communications Infrastructure – A Survey," Review of Network Economics, De Gruyter, vol. 13(3), pages 227-270, September.
    3. Hsu, Pei-Fang & Ray, Soumya & Li-Hsieh, Yu-Yu, 2014. "Examining cloud computing adoption intention, pricing mechanism, and deployment model," International Journal of Information Management, Elsevier, vol. 34(4), pages 474-488.
    4. Briglauer, Wolfgang, 2014. "The impact of regulation and competition on the migration from old to new communications infrastructure: Recent evidence from EU27 member states," ZEW Discussion Papers 14-085, ZEW - Leibniz Centre for European Economic Research.
    5. Vahagn Jerbashian & Anna Kochanova, 2017. "The Impact of Telecommunication Technologies on Competition in Services and Goods Markets: Empirical Evidence," Scandinavian Journal of Economics, Wiley Blackwell, vol. 119(3), pages 628-655, July.
    6. Colciago, Andrea & Etro, Federico, 2010. "Real business cycles with Cournot competition and endogenous entry," Journal of Macroeconomics, Elsevier, vol. 32(4), pages 1101-1117, December.
    7. Robert J. Kauffman & Dan Ma & Martin Yu, 2018. "A metrics suite of cloud computing adoption readiness," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 11-37, February.
    8. Janine Fleith Medeiros & Gabriel Vidor & José Luís Duarte Ribeiro, 2018. "Driving Factors for the Success of the Green Innovation Market: A Relationship System Proposal," Journal of Business Ethics, Springer, vol. 147(2), pages 327-341, January.
    9. Farid Shirazi & Nick Hajli, 2021. "IT-Enabled Sustainable Innovation and the Global Digital Divides," Sustainability, MDPI, vol. 13(17), pages 1-24, August.
    10. Goldfarb, Avi & Taska, Bledi & Teodoridis, Florenta, 2023. "Could machine learning be a general purpose technology? A comparison of emerging technologies using data from online job postings," Research Policy, Elsevier, vol. 52(1).
    11. Harris, Irina & Wang, Yingli & Wang, Haiyang, 2015. "ICT in multimodal transport and technological trends: Unleashing potential for the future," International Journal of Production Economics, Elsevier, vol. 159(C), pages 88-103.
    12. Eleni Laitsou & Antonios Kargas & Dimitrios Varoutas, 2020. "How ICT affects economic growth in the Euro area during the economic crisis," Netnomics, Springer, vol. 21(1), pages 59-81, December.
    13. Gilbert Cette & Sandra Nevoux & Loriane Py, 2022. "The impact of ICTs and digitalization on productivity and labor share: evidence from French firms," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 31(8), pages 669-692, November.
    14. Florencia Jaccoud & Fabien Petit & Tommaso Ciarli & Maria Savona, 2024. "Automation and Employment over the Technology Life Cycle: Evidence from European Regions," CEPEO Working Paper Series 24-02, UCL Centre for Education Policy and Equalising Opportunities, revised Feb 2024.
    15. Ozu, Atsushi & Kasuga, Norihiro & Morikawa, Hiroyuki, 2020. "Cloud computing and its impact on the Japanese macroeconomy–its oligopolistic market characteristics and social welfare," Telecommunications Policy, Elsevier, vol. 44(1).
    16. Frank R. Lichtenberg, 2014. "Has Medical Innovation Reduced Cancer Mortality?," CESifo Economic Studies, CESifo Group, vol. 60(1), pages 135-177.
    17. Francesco Bogliacino & Mario Pianta, 2016. "The Pavitt Taxonomy, revisited: patterns of innovation in manufacturing and services," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(2), pages 153-180, August.
    18. Cowling, Marc & Ughetto, Elisa & Lee, Neil, 2018. "The innovation debt penalty: Cost of debt, loan default, and the effects of a public loan guarantee on high-tech firms," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 166-176.
    19. Alhassan Abdul-Wakeel Karakara & Evans Osabuohien, 2020. "ICT adoption, competition and innovation of informal firms in West Africa: a comparative study of Ghana and Nigeria," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 14(3), pages 397-414, June.
    20. Bharat Diwakar & Gilad Sorek, 2016. "Dynamics of Human Capital Accumulation, IPR Policy, and Growth," Auburn Economics Working Paper Series auwp2016-11, Department of Economics, Auburn University.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:msm:wpaper:2012/49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maud de By (email available below). General contact details of provider: https://edirc.repec.org/data/msmmmnl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.