Strategie di marketing e metodi quantitativi di valutazione economica del marchio
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More about this item
Keywords
Marketing; Performance; Measurement;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2009-06-17 (Marketing)
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