Asymmetric perception of gains vs non-losses and losses vs non-gains: The causal role of regulatory focus
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More about this item
Keywords
Loss-gain asymmetry; regulatory focus; prospect theory; subjective value;All these keywords.
JEL classification:
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CBE-2011-12-13 (Cognitive and Behavioural Economics)
- NEP-HRM-2011-12-13 (Human Capital and Human Resource Management)
- NEP-UPT-2011-12-13 (Utility Models and Prospect Theory)
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