Modularization for Product Competitiveness - Analysis of Modularization in the Digital Camera Industry -
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- Raghu Garud & Arun Kumaraswamy, 1995. "Technological and organizational designs for realizing economies of substitution," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 93-109.
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- Orbach Yair & Fruchter Gila E., 2010. "A Utility-Based Diffusion Model Applied to the Digital Camera Case," Review of Marketing Science, De Gruyter, vol. 8(1), pages 1-28, June.
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Keywords
Product Development; Modularity; Product Platform; Vertical Integration; Product Strategy;All these keywords.
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