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Modularization for Product Competitiveness - Analysis of Modularization in the Digital Camera Industry -

Author

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  • Munehiko Itoh

    (Research Institute for Economics & Business Administration (RIEB), Kobe University, Japan)

Abstract

Focusing on the digital camera industry with high Japanese competitiveness in IT industry, entrants are analyzed in detail as to how growth was achieved after the period of market introduction and particularly from the view of modularization and platform strategies of leading companies. As a result, the involvement of indicators such as product production, development lead-time, and price with the strategies of modularization and platform was analyzed.

Suggested Citation

  • Munehiko Itoh, 2004. "Modularization for Product Competitiveness - Analysis of Modularization in the Digital Camera Industry -," Discussion Paper Series 164, Research Institute for Economics & Business Administration, Kobe University.
    • Handle: RePEc:kob:dpaper:164
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    File URL: https://www.rieb.kobe-u.ac.jp/academic/ra/dp/English/dp164.pdf
    File Function: First version, 2004
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    References listed on IDEAS

    as
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    Cited by:

    1. Orbach Yair & Fruchter Gila E., 2010. "A Utility-Based Diffusion Model Applied to the Digital Camera Case," Review of Marketing Science, De Gruyter, vol. 8(1), pages 1-28, June.

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